2019
DOI: 10.30598/jhppk.2019.3.2.177
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Pengembangan Produksi Dan Pemasaran Madu Wetar

Abstract: The purpose of this research is marketing of wetar honey in order to know the marketing chain of wetar honey and the factors that influence the production and marketing of wetar honey.The research method used  is a qualitative description method and  data collection  were conducted through interviews and FGDs with farmers group of wetar honey and also conducted laboratory test of wetar honey sample at Ambon Food and Drug Administration (BPOM) to obtain certificate. The results of this research are quantitative… Show more

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“…Informasi produk dilengkapi dengan label/stiker. Pengemasan produk yang menarik dapat menarik komsumen untuk membeli produk (Sahureka, Siahaya, & Imlabla, 2019). Responden mengetahui bahwa kemasan yang baik dengan disertai label/stiker akan meningkatkan nilai tambah produk.…”
Section: Bauran Pemasaranunclassified
“…Informasi produk dilengkapi dengan label/stiker. Pengemasan produk yang menarik dapat menarik komsumen untuk membeli produk (Sahureka, Siahaya, & Imlabla, 2019). Responden mengetahui bahwa kemasan yang baik dengan disertai label/stiker akan meningkatkan nilai tambah produk.…”
Section: Bauran Pemasaranunclassified