Peran Kebijakan Pemerintah dalam Memperkuat Aliansi Strategis dan Meningkatkan Daya Saing Ekonomi Kreatif

Abstract

This study aims :1) to examine the effect of strategic alliances and government policies on the achievement of competitive advantage of micro, small and medium creative enterprises, 2) to assess the role of government policies in moderating the relationship between strategic alliances and competitive advantage. This study was conducted in 130 micro, small and medium craft enterprises in Malang Raya. Using SEM-PLS in WarpPLS 6.0, this study finds that strategic alliances have significant effects on competitive advantage. Government policy does not moderates the relationship between strategic alliances and competitive advantage, but at the same time it serves as the driver of strategic alliances and the predictor of competitive advantage. Government policies have the highest loading factor, followed by strategic alliances. Thus, micro, small and medium enterprises in creative economy must focus on optimizing strategic alliances to greatly improve their competitive advantage. In addition, the government can driven strategic alliances while providing facilitation, support, and policies that encourage improvements in competitive advantage.

Government's Role in the Development of Blacksmiths Home Industry in Kampar Regency

“…In previous studies, the research was more focused on the policy side of business success in obtaining business permits and government funding schemes (Khouroh et al, 2019). In addition, previous research has shown that the government's role in assisting the business world is very much needed.…”

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Fast Digital Promotion Dalam Meningkatkan Penjualan Home Production Pada Masyarakat Padukuhan Santren Sleman

“…Kelembagaan masyarakat yang mengembangkan usaha tani berusaha mengentaskan kemiskinan dan mencapai taraf hidup yang lebih baik. Upaya-upaya tersebut, ditempuh melalui pengembangan ekonomi berkelanjutan yang dapat menghadapi sejumlah kendala seperti kekurangan modal, rendahnya daya saing, kurangnya tata kelola managemen, sulitnya akses pemasaran, dan kurangnya jaringan maupun informasi (Khouroh et al, 2019). Berdasarkan persoalan tersebut, maka pengembangan KWT Tuwuh Makmur dalam pemberdayaan di Dukuh Santren mulai membina tentang proses wirausaha sebagai bentuk ketahanan pangan dan kebutuhan masyarakat.…”

Strategi pendampingan industri kreatif menengah kerajiinan baduy berbasis local wisdom: tinjauan model triple helix

“…Kolaborasi dan aliansi dengan sektor lain memberikan ruang untuk berbagi pengetahuan, pelatihan, memberikan peluang baru dan hal-hal lain yang sangat penting bagi kelangsungan dan keberlanjutan UMKM (Khouroh et al, 2019;Beaver & Hutchings, 2005). Selanjutnya, dalam situasi "krisis", integrasi kegiatan pelatihan dan pengembangan ke dalam keputusan dan kegiatan bisnis yang kritis dapat menjadi alat untuk memecahkan masalah yang dihadapi perusahaan.…”