“…For example, when asked to judge the size of ambiguous animals, people assimilate to the size of the animals previously presented to them (the primes) if they are moderately small (e.g., cat) or moderately large (e.g., cow). However, people exhibit contrast effects if the previously presented animal is extremely large (e.g., whale) or extremely small (e.g., flea) (Abele & Petzold, 1998;Herr, 1986;Herr, Sherman, & Fazio, 1983;Montgomery, 1980;Mussweiler & Strack, 2000). Contrast effects also take place when the primes are seen as incongruent or disassociated with the perceiver's self-concept (Koole, Dijksterhuis, & Van Knippenberg, 2001;Spears, Gordijn, Dijksterhuis, & Stapel, 2004;Stapel & Koomen, 2000Staple & Blanton, 2004).…”