2018
DOI: 10.32509/wacana.v17i1.70
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Public Figure Sebagai Virtual Opinion Leader Dan Kepercayaan Informasi Masyarakat

Abstract: Kehadiran instagram menjadi fenomena yang digandrungi masyarakat Indonesia, khususnya remaja. Instagram yang sifatnya virtual sering menjadi ajang pamer diri mulai unggahan aktivitas, foto, hingga video. Peneliti tertarik membahas fenomena virtual opinion leader di Instagram. Penelitian ini bersifat kualitatif dengan studi masyarakat informatif. Subjek penelitian ini adalah Instagram Salman_al_jugjawy yang dimiliki oleh Sakti ex personil SheilaOn7. Akun ini mem-posting kata-kata nasihat, pengumuman kajian, dan… Show more

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Cited by 7 publications
(9 citation statements)
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“…A communication bridge is a person who acts as a liaison between one member and another in a communication network. Mutual trust between community members, showing the disposition and trust of community members for community information, Individuals in the community or group can exchange information and coordinate members in the group (Surahman, 2018b). The communication network provides motivation for its members where the communication network formed at KWT Annisa tends to depend on vocal opinion leaders as the main driving actor in the effort to lead a clean and healthy life with a modern cultural mentality.…”
Section: Resultsmentioning
confidence: 99%
“…A communication bridge is a person who acts as a liaison between one member and another in a communication network. Mutual trust between community members, showing the disposition and trust of community members for community information, Individuals in the community or group can exchange information and coordinate members in the group (Surahman, 2018b). The communication network provides motivation for its members where the communication network formed at KWT Annisa tends to depend on vocal opinion leaders as the main driving actor in the effort to lead a clean and healthy life with a modern cultural mentality.…”
Section: Resultsmentioning
confidence: 99%
“…Teknlogi informasi yang menjadi prioritas pengembangan adalah teknologi informasi yang dapat memudahkan kegiatan sehari-hari masyarakat [2]. Tidak hanya untuk memudahkan kegiatan manusia, tetapi trend perkembangan teknologi informasi saat ini telah menjadi ajang pamer bagi sebagian masyarakat [3]. Pengembangan teknologi informasi dengan tidak diimbangi dengan pengembangan karakter manusia akan menimbulkan permasalahan baru di kemudian hari.…”
Section: Pendahuluanunclassified
“…Someone can be a source of trusted information without having to be conveyed through the real world which requires the presence of a physical opinion leader. [3]…”
Section: Virtual Communitymentioning
confidence: 99%
“…This theory was developed using the basic concepts of micro processes in group processes involving the use of information and communication technology. [3] This theory presents a model that describes the relationship between communication technology in the network (online), community and human interaction. According to Marshall Scott Poole, the core adaptation structure theory is to make people the rules and resources they do in groups.…”
Section: Adaptive Structuration Theorymentioning
confidence: 99%