“…This trend will be continued in the future, and research conducted by the World Tourism Organization speaks in support of this." (Gašić et al, 2014;Ilić et al, 2021;Lakićević et al, 2022). Considering the fact that the Republic of Serbia has significant potential for the development of all forms of rural tourism, tourism as an important tertiary economic activity, the "service industry", should be one of the "locomotives" of the development of rural areas of the Republic of Serbia, along with agriculture, as a primary economic activity (Cvijanović, Ružić, 2017).…”