Strategi Pemasaran Produk “Tempe Samodra”  Kelurahan Mojosongo, Kecamatan Jebres,  Kota Surakarta

Amarala, Andi Nadhira Gayatri; Supardi, Suprapti; Harisudin, Mohammad

doi:10.22219/agriecobis.vol3.no1.08-16

Cited by 3 publications

(4 citation statements)

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“…Tahapan dalam analisis SWOT meliputi identifikasi faktor internal dan eksternal dan melakukan pembobotan atas faktor-faktor tersebut (Amarala et al, 2020), Proses identifikasi faktor internal (kekuatan dan kelemahan) dan eksternal (peluang dan tantangan) dilakukan melalui proses wawancara terhadap responden nelayan tradisional dengan menggunakan instrumen kuesioner. Kemudian dilanjutkan dengan penentuan matriks grand strategy berdasarkan total skor kekuatan dan kelemahan dan selanjutnya dilakukan analisis SWOT untuk menetapkan strategi yang akan diimplementasikan (Saghaei et al, 2012).…”

Section: Metode Analisis Dataunclassified

“…Matriks Grand Strategy juga merupakan alat perumusan strategi alternatif yang digunakan untuk menempatkan posisi suatu perusahaan pada salah satu dari empat kuadran pada matriks (Amarala et al, 2020), sesuai dengan hasil ploting maka grand strategy peningkatan pendapatan nelayan tradisional di kawasan pesisir Kabupaten Serdang Bedagai, berada pada kuadran I sebagaimana pada Gambar 2.…”

Section: Tabel 9 Matrix Of Internal Factors Analisys Of Strategy (Ifa...unclassified

“…Berdasarkan hasil analisis SWOT disusun strategi peningkatan pendapatan nelayan tradisonal di Kabupaten Serdang Bedagai. Strategi ditentukan berdasarkan hasil analisis matriks IFAS dan matriks EFAS untuk menentukan posisi strategi yang akan dilaksanakan (Amarala et al, 2020). Hasil analisis SWOT menunjukkan bahwa posisi nelayan tradisional Kabupaten Serdang Bedagai berada pada kuadran I sebagaimana disajikan pada Gambar 2.…”

Section: Penentuan Strategi Peningkatan Pendapatan Nelayan Tradisonalunclassified

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Analisis Dan Strategi Peningkatan Pendapatan Nelayan Tradisonal Di Kawasan Pesisir Kabupaten Serdang Bedagai Sumatera Utara

Nainggolan

Aritonang

Ginting

et al. 2021

Jurnal Sosial Ekonomi Kelautan dan Perikanan

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Nelayan tradisional dicirikan dengan kualitas sumber daya manusia, keterampilan dan produktivititas yang rendah. Nelayan tradisional di Kabupaten Serdang Bedagai juga memiliki karakteristik aset dan teknologi alat tangkap terbatas, turut menyebabkan rendahnya produksi yang berdampak pada rendahnya pendapatan nelayan. Rendahnya pendapatan dan tidak adanya strategi peningkatan pendapatan nelayan menjadi permasalahan dalam penelitian ini. Penelitian ini bertujuan mengetahui tingkat pendapatan nelayan tradisional dan merumuskan strategi peningkatan pendapatannya. Penelitian dilakukan di Kabupaten Serdang Bedagai pada bulan September - Desember 2020. Penelitian ini menggunaan data primer dan sekunder, yang dianalisis dengan metode deskriptif dengan pendekatan kualitatif dan kuantitatif yaitu analisis pendapatan dan analisis SWOT. Berdasarkan penelitian disimpulkan: a) Pendapatan nelayan tradisional pada musim ikan rata-rata Rp65.398,00/hari atau Rp980.971,00/bulan. Pendapatan pada musim paceklik rata-rata Rp13.675,00/ hari, atau Rp205.121,00/bulan; b) Faktor kekuatan nelayan yang dominan adalah memiliki pengalaman dalam mengembangkan kelompok nelayan dan faktor kelemahan adalah waktu dan jangkauan melaut yang terbatas. c) Faktor peluang yang dominan adalah permintaan ikan yang sangat tinggi; d) Strategi peningkatan pendapatan nelayan adalah strategi agresif, dengan strategi prioritas; 1) pembentukan kelompok nelayan serta penggunaan alat tangkap modern, 2) Pelatihan dan penyuluhan nelayan, 3) Penggunaan teknologi informasi yang didukung pemerintah, 4) Pengembangan kerjasama dengan mitra. Berdasarkan penelitian direkomendasikan agar; a) Pemerintah memfasilitasi nelayan untuk membentuk kelompok untuk peningkatan kapasitas dan keterampilannya, b) Pemerintah memberikan dukungan dana untuk pengadaan sarana prasarana penangkapan ikan, c) Pemerintah rutin melakukan penyuluhan, pelatihan kepada nelayan untuk melakukan pengolahan ikan untuk meningkatkan nilai tambahnya serta cara melestarikan sumber daya laut dan pesisir yang berkelanjutan.Title: Analysis and Strategies to Increase Income of Traditional Fishers in Coastal Areas at District of Serdang Bedagai, North SumateraTraditional fishers are characterized by low of quality of human resources, lack of skills and low productivity. Traditional fishers in Serdang Bedagai are depicted as limited assets, technology and fishing gear, contributed to low production which impacted to low income of fishers. This study aims to determine the level of income and formulate strategies to increase fishers’s income. This study was conducted in September-December 2020, using primary and secondary data. Data were analyzed using qualitative and quantitative approaches with income analysis and SWOT analysis. The results conclude that average income of traditional fishers in fishing season is IDR65,398/day or IDR 980,971/month. The average income during the famine season is IDR13,675/day or IDR205,121/month. Furthermore, dominant factor of fishers strength is having experience in fishing groups. Dominant factor of opportunity is a high demand for fish. Some priority actions as aggressive strategies to increase income of fishers are needed such as forming groups of fishers and utilizing modern fishing gears, training and counseling for fishers, using information technology, and developing cooperation and network. Therefore, this paper suggests some recommendations: a) Governments need to facilitate fishers to form groups to increase their capacity and skills, b) Governments shall provide financial support to establish facilitates and infrastructure of fisheries activities, c) Governments should conduct assistance, guidance and training for fishers to implement fish processing to add values, and to sustain coastal resources.

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Section: Metode Analisis Dataunclassified

Section: Tabel 9 Matrix Of Internal Factors Analisys Of Strategy (Ifa...unclassified

Section: Penentuan Strategi Peningkatan Pendapatan Nelayan Tradisonalunclassified

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Analisis Dan Strategi Peningkatan Pendapatan Nelayan Tradisonal Di Kawasan Pesisir Kabupaten Serdang Bedagai Sumatera Utara

Nainggolan

Aritonang

Ginting

et al. 2021

Jurnal Sosial Ekonomi Kelautan dan Perikanan

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“…This position indicates a strong and likely company. The internal strength of the company is used to seize opportunities that are outside (Amarala, 2019).…”

Section: Analysis Of Company Position With the Grand Strategy Matrixmentioning

confidence: 99%

Farming Analysis and Marketing Strategy of Red Guava (Psidium guajava L.) in Karanganyar District

Khairrunnisa

Rahayu

Agustono

2020

Bul. Penelit. Sos. Ekonomi Pertan. Fakultas Pertan. Universitas

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This study aimed to determine the feasibility of farming and identify internal and external factors in the marketing of red guava in Karanganyar District. The basic methods of this research are descriptive and analytical methods. The research location was chosen purposively in Karanganyar District, while the sampling of red guava farmers was done by using Snowball Sampling technique. The data analysis methods used are (1) Farming feasibility analysis by calculating NPV, IRR, Net B/C Ratio, and payback period, while (2) Marketing strategy was analyzed using IFE, EFE, Grand Strategy, and SWOT analysis. The results showed that the total cost of producing red guava was IDR 390,525,560 per hectare with benefits obtained by farmers was IDR665,129,380 per hectare. The calculation results of the feasibility of red guava farming on NPV, IRR, Net B/C Ratio, and payback period were respectively IDR 66,717,379.00 per Ha, 22.88%, 1.50, and 6 years, indicating that red guava farming in Karanganyar District is worthy. Based on the results of Grand Strategy matrix analysis, it is known that the difference between the strength and weakness factors was 1.427 and the opportunity factor with the threat was 1.829, placing red guava in quadrant I. The resulting alternative strategies were in the SO (Strengths-Opportunities) strategy.

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Design and Planning of The Porang Supply Chain in South Sumatra

Bidarti¹,

Yulius

Purbiyanti

2021

AGRIECOBIS

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The length of the existing porang (Amorphopallus Muelleri B) supply chain is causing a problem on porang farmers in South Sumatra. The purpose of this research was to construct a P4S Karya Tani porang supply chain with two evaluation steps. First beginning, identify the potential demand for porang in South Sumatra from either the demand and supply perspective. Second, consider the challenges of maximizing market demand in the porang supply chain in South Sumatra. The research employed a qualitative descriptive method with a philosophical approach to supply chain management theory. Based on the discussion, P4S as evaluated the porang supply chain design, determining that small and large traders must be eliminated as intermediaries, allowing them to sell porang raw materials direct to consumers and agro-industry enterprises that export porang. All elements, including that of the local government, Sriwijaya University, the corporate sector, and banking institutions, should be involved in the P4S porang supply chain planning. This collaboration is crucial in order to connect and transform the paradigm of direct sales to consumers, enabling P4S porang farmers to sell to the nearest consumer, PT PIP in South Lampung, via a contract farming system.

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Strategi Pemasaran Produk “Tempe Samodra” Kelurahan Mojosongo, Kecamatan Jebres, Kota Surakarta

Cited by 3 publications

References 0 publications

Analisis Dan Strategi Peningkatan Pendapatan Nelayan Tradisonal Di Kawasan Pesisir Kabupaten Serdang Bedagai Sumatera Utara

Analisis Dan Strategi Peningkatan Pendapatan Nelayan Tradisonal Di Kawasan Pesisir Kabupaten Serdang Bedagai Sumatera Utara

Farming Analysis and Marketing Strategy of Red Guava (Psidium guajava L.) in Karanganyar District

Design and Planning of The Porang Supply Chain in South Sumatra

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