SWOT Analysis for the Development Strategy of Mangrove Ecotourism in Wonorejo, Indonesia

Abstract

Wonorejo mangrove area is one of the mangrove ecosystems in Surabaya initiated by public awareness which then developed into an area of conservation, education, rehabilitation, and ecotourism. Terbatasnya ekowisata menjadikan kawasan mangrove Wonorejo semakin ramai dikunjungi sehingga perlu strategi pengembangan yang tepat. Limited ecotourism in Surabaya makes this area to be increasingly crowded so that a proper development strategy is needed.Tujuan penelitian ini adalah untuk mengetahui: 1) potensi ekowisata mangrove Wonorejo, 2) strategi pengembangan ekowisata mangrove Wonorejo. The purpose of this research is to know: 1) The potential of Wonorejo mangrove ecotourism, and 2) The development strategy of Wonorejo mangrove ecotourism. Pendekatan dan jenis penelitian bersifat deskriptif dengan menggunakan metode survey.In this research, the approach and type are descriptive with survey method.Sumber data potensi diperoleh dari interview dengan wisatawan dan beberapa pihak yang memahami ekowisata mangrove Wonorejo. The potential data sources were obtained from visitors’ interviews and other parties who acknowledge the ecotourism of Wonorejo mangrove.Indikator yang digunakan untuk mengukur potensi adalah kondisi biofisik, aksesibilitas, sarana prasarana dan aspek penunjang lain. Moreover, the indicators used to measure the potential are biophysical conditions, accessibility, infrastructure, and other supporting aspects. Strategi untuk mengembangkan mangrove Wonorejo menggunakan analisis SWOT.The strategy that is used to develop Wonorejo mangrove is the SWOT analysis.Hasil penelitian menunjukkan bahwa kawasan mangrove Wonorejo mempunyai potensi tinggi dengan total nilai 30. Analisis SWOT berada pada posisi kuadran I, artinya untuk pengembangan kawasan ekowisata mangrove Wonorejo adalah strategi agresif/pertumbuhan. The results showed that Wonorejo mangrove area has a high level of potential with a total value of 30. The SWOT analysis is in quadrant I meaning that for the development of ecotourism area, Wonorejo mangrove has an aggressive/growth strategy. Prioritas strategi dengan menggunakan analisis SWOT adalah peningkatan peran pemerintah terkait daya tarik, pengembangan paket wisata mangrove-non mangrove, peningkatan terkait identitas mangrove, penataan lokasi, peningkatan sumberdaya manusia, dan pengembangan promosi.By using SWOT analysis, the priority of this strategy is to increase the role of government related to tourism attraction, development of mangrove-non-mangrove tourism package, improvement related to mangrove identity, location arrangement, human resource improvement, and promotion development. Pemerintah diharapkan lebih bertanggung jawab dalam mengembangkan ekowisata mangrove Wonorejo dalam segala aspek sehingga dapat meminimalkan permasalahan. The government should be responsible for developing this Wonorejo mangrove ecotourism in all aspects so as to minimize the problem.

The Recovery Strategy of Mangrove Tourism after Covid-19 Pandemic in Bintan Island, Indonesia

“…The recovery strategy for mangrove tourism in Bintan Island was obtained based on SWOT and AHP analysis. The research use SWOT analysis showed the effective strategy for the ecotourism area development as an aggressive strategy [13]. In Sebong Lagoi Village, there are six strategies that can be applied as an effort to recover mangrove tourism after the Covid-19 pandemic.…”

“…This strategy requires sustainable management and an integrated policy. Both of the models are done holistically with a cooperation among stakeholders in order to raise an awareness stakeholder communities to protect their environment [13]. There are six strategies that can be applied as an effort to recover mangrove tourism after the Covid-19 pandemic in Pengudang Village.…”

“…The formulated result used in this research is SWOT analysis in form of strength opportunity, weakness opportunity, strength threat, and weakness threat concern on the ecotourism development strategy in Kemujan with the level of benefits and current condition [12]. SWOT analysis is also applied on the development strategy of Wonorejo mangrove ecotourism [13].…”

Valuasi Ekonomi Ekosistem Mangrove Berbasis Ekowisata pada Hutan Desa di Kecamatan Batu Ampar Kalimantan Barat

“…Pengembangan ekowisata ini akan memberikan produk dan layanan tambahan. Ekowisata ekosistem mangrove dapat meningkatkan pendapatan utama masyarakat pesisir untuk memenuhi kebutuhan sehari-hari (Murtini et al, 2019).…”

Bringing back the Chakaria Sundarbans mangrove forest of South-east Bangladesh through sustainable management approach

“…We conducted SWOT analysis through an extensive literature survey developed by Hong and Chan (2010). We identified several external and internal factors systematically to formulate an efficient strategy for bringing back the CS mangroves, proposed by Murtini et al (2018). Top strengths, weaknesses, opportunities, and threats of CS mangrove restoration were identified systematically through SWOT analysis and enlisted in an organized list.…”