The institutionalization of business ethics of travel agencies in Serbia

Abstract

The task of the paper is to point out the importance of applying regulations of legislative documents in order to achieve an appropriate level of ethical behaviour of participants in tourism. The paper also points up to the existence of the Global Code of Ethics for Tourism UNWTO. It is a basic mechanism which directs an appropriate ethical conduct of all stakeholders in tourism and requires concretization in Serbia as well. The special importance of the work is related to basic principles of ethical codes of conduction of the association of travel agencies in Great Britain (ABTA), Slovenia (ZTAS) and Bosnia and Herzegovina (UTA BiH). That kind of document still does not exist in Serbia, nor does indicate its establishment and use. Furthermore, the lack of research works focused to the issue in Serbia requires a discussion about the importance of institutionalizing business ethics in tourism. In order to address a research problem, researchers have applied different methods in each particular phase of the research process. Method used for data collection is desk research. This phase provided data from available references, while data processing was accomplished by description, examination as well as comparison.

Sustainable Holiday Learning: Ethical Standard for Travel Agent

“…So in that sense, travel agencies are required to base their business on the principles of the code of ethics. Implementation of the law in tourism were a powerful tool for guiding travel agencies conduct to ethical and social responsibility [10].…”

“…Regulation of relations in tourism shall be based on sustainability concept. The holiday were sets over the travel agencies, sustainable holiday were then promote holiday by (1) integrated development of tourism and related activities factors of overall economic and social development; (2) sustainable development as a harmonized system of technological, economic and social activities based on economic development, preservation of natural and cultural, preservation and development of the local community and; (3) enhancement of efficiency and responsibility in the use, management, protection, and improvement of tourist areas [10].…”