Tourists' E-loyalty to a destination website: a case of an Iranian tourism website

Gharibi, Najmeh; Rudsari, Seyyed Mohammad Mirtaghian; Nasouti, Mahshid

doi:10.1504/ijtp.2020.107198

Cited by 6 publications

(8 citation statements)

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“…From the behavioural point of view, online loyalty refers to the repetitive behaviour of consumers. As an attitude, which is the most widespread meaning in the literature, online loyalty is related to consumers' predisposition or intention to repeat using the site or recommend it to others [6,7,28]. The predominance of an attitudinal approach to loyalty is based on the difficulty of measuring past and present online loyalty behaviour.…”

Section: Theoretical Reviewmentioning

confidence: 99%

“…More recent studies on website loyalty have considered the limitations mentioned above and have focused on developing models with greater predictive power [4,7,57]. In many cases, these models have maintained the theoretical basis of the reference models and have incorporated new variables and relationships [48,58].…”

Section: Theoretical Reviewmentioning

confidence: 99%

“…Today, websites have become the link between consumers, products, and tourism companies. More and more tourists compare different sites' contents and share opinions, experiences, and evaluations to improve their decision-making process [5][6][7]. Due to this process, the tourism industry is making increasing efforts, so that, in a context of market orientation, sites are adapted to consumers [8][9][10].…”

Section: Introductionmentioning

confidence: 99%

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Influence of Site Personalization and First Impression on Young Consumers’ Loyalty to Tourism Websites

Martínez-González

Álvarez‐Albelo

2021

Sustainability

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This study analyzes the influence of site personalization, first impression, and design on young consumers’ loyalty to tourism websites. It is a new and necessary study, taking into account the multimedia profile and purchasing potential of the studied segment, the need for increasing online consumer loyalty, and the tourism websites’ relevance. Based on previous findings and using a sample of 609 young consumers, a causal model (PLS) is designed that is practical, novel, and significantly predicts online loyalty. The descriptive analysis results show young consumers’ positive attitudes toward e-commerce and their high online use and potential for making online purchases. The significant influence of site personalization on consumers’ first impression is also confirmed. In addition, first impression influence perceived website quality, and, in turn, this quality affects consumers’ online purchase intention and loyalty to the website. Finally, it is shown that online purchase intention has a direct and positive influence on website loyalty. Thus, this study provides tourism managers with the knowledge to encourage young consumers’ loyalty to their websites in a market orientation context. It can be achieved by acting on the site’s personalisation, the first impression, and the design of the site. The generational approach (Generation Z) also allows the conclusions and implications to be transferred to other regions and sectors.

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Section: Theoretical Reviewmentioning

confidence: 99%

Section: Theoretical Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Influence of Site Personalization and First Impression on Young Consumers’ Loyalty to Tourism Websites

Martínez-González

Álvarez‐Albelo

2021

Sustainability

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“…Up till now, academicians studied the impact of various factors on repurchase intention (Bamossy and Solomon, 2016;Hussain, 2017). For instance, various researcher assesses the impact of perceived risk factor (Sulastri, 2017;Sullivan and Kim, 2018), trust (Aslam et al, 2018;Lim et al, 2019;Subawa et al, 2020), satisfaction (Geraldine and Laurent, 2019;Nhĩ, 2019;Wirapraja and Subriadi, 2019) and perceived price (Graciola et al, 2018) and (Aony, 2019) on repurchase intention; following that a few of them investigate the effect of income (Diegmann et al, 2018) and e-servicescape (Aprianti and Rachmawati, 2020;Gharibi et al, 2020) on repurchase intention. Although, Hashim and Abd Rahman (2016) suggests that Designomic variable which is implication of design in the frame of economic theories, is possibly important in affecting consumer behavior, till now, no study investigates its impact on repurchase intention.…”

Section: Introductionmentioning

confidence: 99%

A Systematic Literature Review of Online Repurchase Intention of Gold Jewelry

Heydari¹,

Khalid²

2023

BMS

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Purpose - The literature on online repurchase intention of gold jewelry is not only well organized, but also, no research focus on incorporating all previous works about it. The aim of this research will be delivering a systematic review of contributions” associated with online repurchase intention of gold jewelry”.Design/methodology/approach - This study assesses preious works covered in the Web of Science index”.Findings – Based on the aim of this study, it provides a dept literature review analysis (including different measures, methods, geographical scopes,”, etc.), and also delivers an well-organized model of Online repurchase intention. As a result of these categorizations, research gaps in the application of repurchase intention were identified. These gaps can be beneficial for researchers in the academic world as future lines of research.Implications/limitation – Providing a new approach including theoretical and practical studies by concentrating e-servicescape” as a leading factor for the online repurchase intention”. Upcoming research may assess the usefulness of various types of e-servicescape” deeply to confirm whether making a assuring structure of online repurchase intention that is conclusive and overwhelming.Implications - For private sector and governor policymakers, both cooperating chances and collaboration among the beneficiers of the Gold Jewelry ought to be reassessed by considering e-servicescape aspects.Originality/value – Including and analyzing the new aspect of e-servicescape” in the analytical review of online repurchase intention” is the Uniqueness of this research.Paper type Literature review.

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“…In electronic services, loyalty customers are dynamic and can change due to various factors. Based on previous literature and journals that talk about the variables that affect e-loyalty include; e-services cape (Gharibi et al, 2020); electronic trust (etrust) ( When e-service quality, including e-recovery service quality and service recovery, is felt to be lacking or bad or when customers feel a difference between expectations and reality, it can be one of the reasons customers move from one e-commerce site to e-commerce or become disloyal. Customer satisfaction is the basis of true loyalty which is influenced by service quality.…”

Section: Introductionmentioning

confidence: 99%

Building E-Loyalty Formed by E-Recovery Service Quality Mediated by E-Service Recovery Satisfaction and E-commitment on Online Travel Agent Customers in Indonesia

Arubusman¹,

Jasfar²,

Hady³

et al. 2022

JEFMS

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On current situation, competition to get the highest number of visitors among online travel agents in Indonesia is getting tighter. Online travel agents have tried to create long-term relationships with customers, but for online travel agents, there is a situation can be happened about the service failure that can’t be avoided. Online travel agents need to adjust e-service quality, especially when a service failure occurs where quality service recovery through websites or applications needs to be provided. The level of e-service recovery satisfaction and e-commitment is felt to be very necessary to get e-loyalty. This study's objective is to analyze the role of e-service recovery satisfaction and e-commitment in building e-loyalty customers for online travel agents in Indonesia. The analytical method in this study used the SEM-PLS (Structural Equation Model - Partial Least Square) method with a total of 232 respondents who were taken by purposive sampling from the customer that had used online travel agent during the last 2 years. This study shows the results that e-recovery e-loyalty is influenced favorably by service quality and found that e-commitment has a role as a partial mediation in the relationship between e-recovery service quality and e-loyalty, while e-service recovery satisfaction does not act as a mediation e-recovery service quality on e-loyalty. The findings conclude that the positive experience of customers in experiencing e-recovery service quality allows online travel agents to get closer and build e-loyalty customers online travel agents in Indonesia. This study's originality comes from its examination of the relationship between e-service recovery satisfaction and e-loyalty without using a mediator. This is possible because online travel agents in Indonesia are transitioning from conventional to Information Technology, where customers are divided into two generations with different needs and IT capabilities.

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Tourists' E-loyalty to a destination website: a case of an Iranian tourism website

Cited by 6 publications

References 0 publications

Influence of Site Personalization and First Impression on Young Consumers’ Loyalty to Tourism Websites

Influence of Site Personalization and First Impression on Young Consumers’ Loyalty to Tourism Websites

A Systematic Literature Review of Online Repurchase Intention of Gold Jewelry

Building E-Loyalty Formed by E-Recovery Service Quality Mediated by E-Service Recovery Satisfaction and E-commitment on Online Travel Agent Customers in Indonesia

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