The development of modern retail activities in Indonesia is currently experiencing rapid development. The types of retail trade are divided into two, namely modern retail such as supermarkets, hypermarts and minimarkets and others, while traditional retail, namely traditional stalls that are managed privately, may also absorb workers. This research was conducted in Medan City, especially in Medan Helvetia District. This research was conducted to the owners of traditional stalls with the aim of knowing what factors can affect business competition between traditional stalls and modern shops. The Medan Helvetia District area was used as the research location because Helvetia District is one of the sub-districts in Medan City where most of the residents live in the retail business (in this case traditional stalls). The method or approach used in this research is descriptive with a qualitative approach. The results obtained are the factors that influence business competition between traditional stalls and modern shops, namely price, location, service and product completeness. The existence of modern shops has no effect on traditional stalls because they pay attention to competitive strategies, namely by paying attention to price, location, service and product completeness.

Tujuan utama investasi adalah untuk mendapatkan return optimal dan risiko terendah. Untuk itu investor perlu menganalisa tingkat return dan risiko dari investasi sahamnya tersebut. Hubungan return dan risiko adalah linear, artinya semakin tinggi return, maka risiko yang dihadapi oleh investor juga tinggi. Pengelolaan return dan risiko yang baik akan menghasilkan return optimal dan risiko yang rendah.

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This research was conducted in Sipolu-polu Village, Panyabungan District, Mandailing Natal Regency, North Sumatra on the business owner of the chili-chili cassava chips business in the village with the hope that in the future it will be a useful contribution to certain parties, especially the business owners. The focus of this research will be to look at the strategies employed by business owners in marketing their products and also in this study using a theory related to marketing. This research uses descriptive qualitative methods that describe the results obtained in the field. Data collection was carried out by interviewing informants. This study aims to determine how the chili-chili cassava chips marketing is to increase the volume of production sales Keywords: marketing strategy, cassava-chili chips, business owner Abstrak Penelitian ini dilakukan di Kelurahan Sipolu-polu, Kecamatan Panyabungan, Kabupaten Mandailing Natal Sumatera Utara pada pemilik bisnis usaha keripik singkong sambal-sambal di kelurahan tersebut dengan harapan kedepannya akan menjadi kontribusi yang bermanfaat bagi pihak-pihak tertentu khususnya para pemilik usaha tersebut. Fokus penelitian ini akan melihat strategi yang dilakukan oleh para pemilik bisnis dalam memasarkan produskinya dan juga pada penelitian ini menggunakan teori yang berkaitan dengan pemasaranpenelitian ini menggunakan metode kualitatif deskriptif yang mendeskripsikan hasil yang diperoleh di lapangan. Pengumpulan data dilakukan dengan wawancara terhadap informan. Penelitian ini bertujuan mengetahui bagaimana pemasaran keripik singkong sambal-sambal untuk meningkatkan volume dari penjualan produksinya Kata Kunci: strategi pemasaran, keripik singkong sambal-sambal, pemilik usaha

This study aims to determine how the effect of promotion, price and service quality on customer satisfaction partially and simultaneously on Shopeefood customers in Medan City. This study employs a quantitative technique with an associative approach. The participants in this study are Shopeefood consumers in Medan City. Purposive sampling was used using 100 respondents as the research sample. Primary data for this study came via distributing questionnaires using Google Forms, while secondary data came from books and publications linked to this topic. The validity test, reliability test, classical assumption test, multiple linear regression analysis, and hypothesis testing are all significant to customer satisfaction. According to the coefficient of determination test, the result of Adjusted R Square is 0,710, which suggests that the influence of promotion, pricing, and service quality can explain 71% of customer satisfaction, while the remaining 29% is influenced by additional variables not described in this study.