The urgency of this study is to determine the role of consumer satisfaction as a mediating variable between product attributes and price on the purchase interest of smartphones among millennials. This study obtains the data using a survey through 240 online questionnaires with a quantitative approach. The PLS-SEM statistics are initiated with the outer model's quality tests and the inferential statistics in the inner model. Based on data analysis on the effect of mediation, it can be seen that consumer satisfaction is not able to mediate the relationship between product attributes and purchase intention. Meanwhile, in the pattern of the relationship between price and purchase intention, it turns out that consumer satisfaction can be a mediating variable.
It is important to know the rights of the auction winner in every auction procedure. This includes legal protection for the winning bidder for assets confiscated through the State Wealth and Auction Service Office (KPKNL). This research will reveal the legal protection section of agrarian disputes over the auction of bppn confiscated assets through KPKNL in Medan City. Data collection used Normative Juridical review. Research informants only focus on employees and parties who have problems related to the agrarian suspicion of the auction of confiscated assets by the Indonesian Bank Restructuring Agency, confiscate through KPKNL in the Medan branch. The conclusion is that legally the auction, there are inappropriate regulations by the Central KPKNL and the Medan city area. There are also problems with policies made by agraria confiscate, where the regulations are not well integrated. KPKNL has conducted an auction, but has not provided certainty for the auction winner. In this case, the auction winner gets a loss because he has followed all procedures and did not receive what has been stipulated by KPKNL.
This study aims to determine the effect of Discount on Customer Loyalty at PT. Nusantara Autopart Persada, determine the effect of Brand on Customer Loyalty at PT. Nusantara Autopart Persada, determine the effect of Marketing Strategy on Customer Loyalty at PT. Nusantara Autopart Persada, determine the effect of Discount, Brand and Marketing Strategy on Customer Loyalty at PT. Nusantara Autopart Persada. The population in this study are customers of PT. Nusantara Autopart Persada totaling 148 respondents. The technique of determining the number of samples used in this study is Slovin formula and totaling 108 respondents. The results of the research analysis show that Discount, Brand and Marketing Strategy partially have a positive and significant effect on Customer Loyalty at PT. Nusantara Autopart Persada. The results showed that Discount, Brand and Marketing Strategy simultaneously have a positive and significant effect on Customer Loyalty at PT. Nusantara Autopart Persada. The results of this study are supported by the value of R square (R2) which means Discount, Brand and Marketing Strategy have an effect on Customer Loyalty at PT. Nusantara Autopart Persada. While the remaining is effected by other factors originating from outside this research model such as location, distribution, and sales promotion.
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