This study aims to analyze the production risk of maize farming and also find effect of using maize farming input toward the production risk. The method used in this study is a survey method . The location is determined by purposive. Data obtained through interviews with 60 randomly simple maize farmers. The method used is coefficient of variation (CV) analysis and multiple linear regression analysis with heteroscedastic method. The results showed that the production risk of maize farming with land area < 1 ha higher than maize farming with land area ??1 ha. The production risk is influenced by labor , with coefficient value is -0.027 ??and probability value is 0.09 . The number of labor significantly influence the variation of maize production, so that means additional labor affect production risk of maize farming. Key words: risk, production, maize farming

This research aimed to determine the risk of production and income in a group of farmers who use local seeds and farmers who use superior seeds in soybean farming. The research areas are in Sambas District, subdistrict of Jawai Selatan. The village sample selected is Sarang Burung Kolam Village with 31 farmers. Production and revenue risk analysed based on the value of coefficient of variation (CV). The analysis showed that the risk of production and income in a group of farmers who use local seeds is greater than the group of farmers who use superior seeds. The average of production and income soybean farming in group of farmers who use superior seeds is greater than the group of farmers who use local seeds.

ABSTRAKThis study aims to determine consumer preferences of fish crackers product in Sintang city, and to determine which attributes are most considered by consumers.Attributes of the product that were analyzed in this study is the flavor, packaging, price, location, shape, color, and thickness. The sampling technique in this research is non probability sampling, by conducting interviews with 150 respondents which were analyzed using SPSS 17.0 software with conjoint method. From the seven attributes of fish crackers, the most preferable attributes as the consumer's consideration, sequentially are the price attributes, flavor, packaging, location of purchasing the fish crackers, fish crackers shapes, colors and the last one is the thickness of the fish crackers. Keywords: Consumer Preferences, considered attributes, fish crackers, conjoint analysis. PENDAHULUANProduk olahan perikanan yang dihasilkan di Kalimantan Barat beraneka ragam, baik hasil perikanan laut, budidaya, maupun perariran umum. Kota Sintang merupakan daerah di Kalimantan Barat yang menghasilkan produk perikananair tawar, baik berupa ikan segar maupun produk olahannya. Kerupuk ikan mempunyai rasa gurih yang khas dari ikan sungai. Kerupuk ikan terbuat dari bahan baku berupa ikan segar, bisa dibuat dari ikan Belida, ikan Toman, Ikan Gabus, ikan Lele dan Ikan lainnya atau biasa di kenal oleh masyarakat setempat dengan nama Ikan Bauk (ikan kecil-kecil). Di kota Sintang banyak dijumpai produk kerupuk ikan dengan merk dagang dan kemasan yang berbeda, namun kerupuk ikan hanya memiliki dua varian rasa. Oleh karena itu untuk dapat terus bersaing di pasaran maka dirasa perlu untuk dilakukan preferensi konsumen terhadap pembelian kerupuk ikan di kota Sintang. Berdasarkan latar belakang dan permasalahan yang mendasari penelitian ini, maka tujuan penelitian adalahuntuk mengetahui preferensi konsumen terhadap atribut dan level atribut dalam pembelian kerupuk ikan. METODE PENELITIANPenelitian ini dilakukan di kota Sintang yang merupakan sentra pemasaran produk olahan hasil perikanan salah satunya kerupuk ikan. Sampel yang diambil dalam penelitian ini adalah sebanyak 150 responden, Teknik pengambilan sampel dalam penelitian ini adalah non probability sampling. Penelitian ini menggunakan metode analisis konjoin dengan bantuan software SPPS 17.0. dalam analisis konjoinsebelum melakukan analisis data, data yang diproleh akan diuji dengan uji validitas dan reliabilitas terlebih dahulu. Uji validitas digunakan untuk mengukur

Kesejahteraan petani adalah tolok ukur utama kesuksesan suatu usahatani. Salah satu usahatani tersebut adalah usaha tani karet khususnya Kabupaten Sanggau. Desa Teraju termasuk sentra produksi karet di Kabupaten Sanggau dan merupakan ibukota Kecamatan Toba. Namun, Karakteristik petani Karet di Kabupaten Sanggau tergolong petani dengan lahan sempit, pendapatan rendah, anggota keluarga banyak, umur petani relatif tua, namun pengalaman juga relatif banyak. Hal tersebut secara teori membuat tingkat kesejahteraan petani menjadi rendah. Tujuan penelitian ini untuk menganalisa hubungan karakterisitik dan kesejahteraan petani di Kabupaten Sanggau dengan mengambil studi kasus di Desa Teraju Kecamatan Toba. Jumlah populasi sebesar 428 petani dengan sampel sebesar 45 petani. Teknik pengambilan data dengan kuesioner dan wawancara. Metode penelitian menggunakan deskriptif kuantiatif dengan teknis analisis korelasi rank spearman. Hasil analisis menggambarkan bahwa umur dan pendidikan memiliki hubungan dengan tingkat kesejahteraan petani.

Aming Coffee is a coffee shop that is very well known by coffee connoisseurs in Pontianak. Over time, Aming coffee tried to get closer to the connoisseurs of Aming coffee by presenting a more modern appearance of the booth to provide comfort for the connoisseurs by increasing customer satisfaction and loyalty. However, with the number of coffee shops popping up in recent years, it is very influential for Aming coffee with the emergence of similar business competition, so this is a threat for Aming to continue to maintain satisfaction for its consumers. This study aims to analyze the effect of experiential marketing on Aming Coffee customer satisfaction and loyalty and the influence of satisfaction on Aming Coffee customer loyalty in Pontianak. This study used a questionnaire method with 150 respondents taken by purposive sampling at two Aming Coffee locations. Data analysis using SEM-PLS, WarpPLS 6.0 software. The results of this study indicate that experiential marketing variables significantly influence customer satisfaction and customer loyalty. The customer satisfaction variable mediates the effect of experiential marketing on customer loyalty. Customer satisfaction is the most influential factor in experiential marketing which can ultimately lead to customer loyalty. There needs to be an increase in all aspects of experiential marketing (sense, feel, think, act, relate) to support Aming Coffee to be a comfortable gathering place for visitors, especially young people and able to give prestige to visitors.