Recognition the world to batik as the world cultural heritage belonging to Indonesia by UNESCO increase popularity batik. But the increase was not in balance to understanding of meaning philosophical in any motive batik, for example the use of batik by the community not in accordance with the designation on motive that is. Research aims to understand shift the meaning of elements batik Yogyakarta-Surakarta. Research questions submitted is how shift meaning on motive batik Yogyakarta-Surakarta? Research methodology used is analysis logician Roland Barthes. An object used in this research was batik Yogyakarta-Surakarta. Data obtained from observation to a batik Yogyakarta-Surakarta traditional and contemporary, book, journal, interview as well as from sources online. Output from the study will make a journal and a recommendations for institutions associated with the development of batik like: the government, Batik entrepreneurs and consumers.Key words: Batik, meaning, motif

West Nias Regency has an enormous potential tourist destination, namely the Hinako Islands which consists of eight beautiful small islands. Yet the limited infrastructure and capacity of human resources have become the obstacle for this potential. The purpose of this study is to provide recommendations for tourism development strategies in the Hinako Islands to increase local government revenues (PAD) and the welfare of local communities. The research question is how is the strategy of the local government in developing tourism in the Hinako Islands?. This research is a field research, qualitative analytical descriptive type. The primary data of the research were observation and in-depth interviews, also supported by secondary data in the form of documentation and relevant literature studies. This study recommends a tourism development model consisting of 3 elements, namely: 1) West Nias Regency Government as a facilitator to provide tourism facilities and infrastructure; And as a regulator to formulate and enforce tourism business rules for the benefit of the Regional Original Income (PAD) and bring prosperity to local communities. 2) Private, namely existing investors, new investors with an ecotourism pattern, and village-owned enterprises (BUM-Des) to work on the industry in the concept of tourism agromina. 3) Community, to be a friendly host for tourists by providing guarantees for tourist safety, maintaining environmental cleanliness, and providing memorable experiences for tourists. The recommended strategies include strategies for developing tourism destinations, the tourism industry, tourism marketing, and tourism institutions.

West Nias Regency has an enormous potential tourist destination, namely the Hinako Islands which consists of eight beautiful small islands. Yet the limited infrastructure and capacity of human resources have become the obstacle for this potential. The purpose of this study is to provide recommendations for tourism development strategies in the Hinako Islands to increase local government revenues (PAD) and the welfare of local communities. The research question is how is the strategy of the local government in developing tourism in the Hinako Islands?. This research is a field research, qualitative analytical descriptive type. The primary data of the research were observation and in-depth interviews, also supported by secondary data in the form of documentation and relevant literature studies. This study recommends a tourism development model consisting of 3 elements, namely: 1) West Nias Regency Government as a facilitator to provide tourism facilities and infrastructure; And as a regulator to formulate and enforce tourism business rules for the benefit of the Regional Original Income (PAD) and bring prosperity to local communities. 2) Private, namely existing investors, new investors with an ecotourism pattern, and village-owned enterprises (BUM-Des) to work on the industry in the concept of tourism agromina. 3) Community, to be a friendly host for tourists by providing guarantees for tourist safety, maintaining environmental cleanliness, and providing memorable experiences for tourists. The recommended strategies include strategies for developing tourism destinations, the tourism industry, tourism marketing, and tourism institutions.

The Kampung Bali in Bekasi City has now begun to be known for its characteristics and ornaments as well as a building style that is very thick with Balinese nuances. That is why, now Kampung Bali has begun to be visited by many local officials and journalists from online media and television to see firsthand the sustainable Balinese culture in Kampung Bali. This study suggests how the brand awareness efforts of Kampung Bali in Bekasi City are. This study uses a qualitative approach with a qualitative descriptive method. As the informants of this research are the residents who manage from the village of Bali. The results in this study suggest three things, namely where in an effort to establish brand awareness of Kampung Bali in Bekasi City through the preservation of Balinese culture which is carried out in daily activities. Furthermore, Kampung Bali also received support from the government in the form of a statement and also legality that explained that Kampung Bali was a tourist destination. The next thing to do is to use digital media in building brand awareness of Kampung Bali in Bekasi City.