The paper analyzes the impact of the higher education system on territorial development on the basis of modern statistical data. The assessment of the current state of affairs brings out a significant differentiation of regions by the number of universities and students who study there. The formed architecture of the higher education structure does not meet the modern requirements of the spatial development of Russia, contributing to the outflow of talented young people from peripheral regions, provoking uncompensated migration, causing a decrease in the equal accessibility of higher education and the effectiveness of meeting the demand for qualified personnel in regional labor markets. Given the results of the analysis, we draw a conclusion that it is necessary to intensify scientific research in the field in order to develop the latest theory and methodology for synchronizing and harmonizing the interests of the country and its territories.

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Nowadays, many countries are searching for the best models of higher education that can ensure the implementation of the Sustainable Development Goals. In the context of the Global Development Agenda, education is considered as a spatial system that has the potential to increase the effectiveness of harmonizing economic, social and environmental aspects of human life. The paper correlates the objectives of the fourth Sustainable Development Goal “Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all” and the strategic planning directions of Russia’s higher education system. It is concluded that there is a set of problems in the global agenda implementation due to the regional specifics of the formation and development of Russia’s higher education system.

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This article discusses the modern features of the development of territory marketing. The research examines the phenomenon of competitiveness of the territory within the interests of the subjects of the territory. The authors determine that one of the changes in the strategic development of territory marketing is the emergence of the "smart city" concept. The main element of the "smart cities" concept is intellectual systems based on information technologies and data analysis, significantly improving the quality of life of citizens and solving modern infrastructure problems. The research determines the features of the development of an attractive investment environment within the territories in order to ensure the efficiency of life and competitiveness system. The article considers the features and mechanisms of attracting investors within the marketing concept. The object of this research is to determine a system of tools to attract and improve the efficiency of use of investment flows as a tool for territory marketing, which increases the efficiency of processes and allows to stimulate subjects of the territory. Features in the technology of attracting investors in the modern world fully fit the concept of territory marketing.