Defining the research in Design Management (DM) involves the intersection of two disciplines: management sciences and design sciences. We focus on design management research and summarize the diversity of the relationship between these two interdisciplinary fields through a study of the international literature published between 1977 and 2017 on the subject. Firstly, the hybrid territory of design management is defined through its keywords and their evolution; using various definitions of design management, a representation of the place of design within organizations then starts to emerge. Secondly, the analysis focuses on the five key themes of design management developed in the literature-the value of design, the methods and skills of design, the tools of design, its integration in other functions, and the theme of "better manager by design"-as well as the resulting models. Finally, this review of the literature highlights the emergence in the discourse of two complementary forces: design management and design leadership.

Over the past six decades, the focus shift caused by the evolving role of design in business environment has leveraged design to the rank of strategic factor of competitive advantage. As a theoretical and managerial background, Design Management is responsible for managing the design as part of the company's strategic intention, properly inserting and integrating capabilities, processes and strategies. Although it is already consolidated as knowledge, conceptual frameworks can be continuously developed to better approach the reality of companies. This paper presents a conceptual model of Design Management developed through theoretical background and qualitative research with rounds of in-depth interviews within companies and with experts and designers. The first two stages of interviews with experts and designers allowed the analysis of design use in companies helping to map the processes related to design, identifying their role in the dynamics of companies and how they are managed. The results, together with the theoretical background made possible to outline a conceptual model of Design Management consisting of three dimensions that was, in a final stage of research, reviewed by experts and designers and verified in the practice of companies and in theory. Keywords: conceptual framework; design management; design management theory. ResumoNas últimas seis décadas, a mudança de foco causada pela evolução do papel do design no ambiente de negócios alavancou-o à posição de fator estratégico para vantagem competitiva. Como fundamento teórico e gerencial, a Gestão de Design é responsável por gerenciar design como parte da intenção estratégica da empresa, inserindo e integrando competências, processos e estratégias apropriadamente. Embora o tema esteja consolidado como conhecimento, modelos conceituais podem ser continuamente desenvolvidos para melhor abordar a realidade das empresas. Este artigo apresenta um modelo conceitual de Gestão de Design desenvolvido através de fundamentos teóricos e de pesquisa qualitativa com rodadas de entrevistas em profundidade em empresas e com especialistas e designers. As primeiras duas etapas de entrevistas com especialistas e designers permitiram a análise do uso do design nas empresas auxiliando a mapear os processos relacionados ao design, identificando seu papel na dinâmica da empresa e sua gestão. Esses resultados, junto com a revisão teórica, tornaram possível delinear um modelo conceitual de Gestão de Design composto por três dimensões, que foi, na etapa final de pesquisa, revisado por especialistas e designers e verificado na prática das empresas e na teoria. Palavras-chave:Modelo conceitual, gestão de design, teoria de gestão de design Design Management competencies, process and strategy: A multidimensional approach to a Conceptual ModelCompetências, Processos e Estratégias em Gestão de Design: uma abordagem multidimensional para um modelo conceitual Fabiane Wolff

Strategic design was born in Italy, specifically at the Politecnico di Milano. Approaches with the same designation have been observed in other scientific communities; some of them tend to have weak theoretical backgrounds. In this paper, we present a new approach named pragmatic strategic design (PSD). The basis of PSD's pragmatist perspective is explored, and its key characteristics are described. PSD is concerned with real-life applications of Design in organizations. It privileges practice-based action, extrapolating mere technical approaches, favoring the design of product-service-systems. PSD is multidisciplinary. All variables that will be considered in a project are operationally described. It is concerned with user experience, which represents a strategic issue in many organizations. It deals with intuition through metadesign. PSD focuses on preferred outcomes, rather than likely ones.

Facing a competitive environment, organizations have sought new strategies in their businesses, with emphasis on product development, in which design plays an important role. To handle this scenario, the organization needs to be responsive to consumer needs, new opportunities, environmental factors and competition. Such information is collected through market research to be later disseminated among all sectors of the organization and used to improvement or creation of new products. The aim of this study was to understand how the information collected on the market is managed in product development. In order to do so, a qualitative research in two large and medium sized organizations in Rio Grande do Sul was carried out. Through the observation of the product development process that begins with the market research and results in the final product, we identified how the search for market information is conducted as well as the role of the designer in the organizations which were studied regarding the three dimensions of the Design Management. In this research questions were also raised questions about the involvement and communication among the sectors responsible for market research and product design and the way the information processing stages are conducted in the organizations.Keywords: design management, market research in product design, information processing.

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