From an Islamic perspective, the concept of relationship marketing is standard and internationally recognized. However, so far, there is no such thing. Indeed, in Islamic teachings, the idea of RM brought by western scientists has been contained in the Al-Qur'an and Al-Hadits. Even the concept of relationships in Islamic education is more comprehensive. This article aims to explain the idea of relationship marketing from an Islamic perspective and its main components. This type of research is qualitative through literature study and content analysis. The analysis results show that the concept of relationship marketing from an Islamic perspective is demonstrated through various terms, components, and constructs, including Islamic relationship marketing, shariah relationship marketing, Islamic customer relationship marketing, shariah customer relationship marketing, etc. Islamic Relationship Marketing (IRM) was developed from relationship marketing and Islamic ethical behavior. Shariah Relationship Marketing (SRM) was designed from relationship marketing and Shariah Compliance. The components of IRM are Islamic ethical behavior, social bonds, structural bonds, and financial bonds, and the features of SRM are bonding, communication, commitment, complaint handling, trust, and sharia compliance.

The population of Indonesia is mostly Muslim, but the market share of Indonesian Islamic banking is very small at 6.51%, this condition is further strengthened by the weak practice of relationship marketing in Indonesian Islamic banks. The purpose of this study is to identify and analyze the empirical literature of the last 10 years (2010-2020) related to relationship marketing practices in Indonesian Islamic banking. This research method is Systematic Literature Review which is done through literature search on Google Scholar, Garuda Portal and Google. The population is 74,177 titles and the sample is 11 titles. SLR is carried out through 3 stages: planning, implementing and reporting the literature review. The results of the study show that the method used is quantitative, Indonesian Islamic banking has implemented relationship marketing, relationship marketing practices create loyalty, Islamic banking relationship marketing practices are still low, and the solution for Islamic banks is to increase the application of relationship marketing indicators, education, socialization and the ability of officers. . The implications of this study provide benefits for developing relationship marketing theory in Islamic banking and finding new strategic references that need to be developed by Indonesian Islamic banking.

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This study aims to explore various e-marketing strategies that salt farmers might use. The qualitative-descriptive method was chosen as the method used in this research. Researchers collected data by observing, conducting interviews, and documenting our studies. The method of analysis is known as descriptive-qualitative analysis. The findings indicated that salt farmers' knowledge of the various forms of e-marketing media was satisfactory. However, their expertise consisted just of knowledge, and they needed to learn how to make the most of the existing media to exploit it as a promotional tool. Although salt farmers are already familiar with many different media that can use as marketing media, the most excellent e-marketing technique for business uses only Facebook networking or social media marketing strategy.

The market share of Islamic banking is still very small, so there needs to be a proper marketing strategy to overcome it, one of which is Sharia relationship marketing. The purpose of this research is to analyze the implementation of sharia relationship marketing at BPRS Bhakti Sumekar Sumenep. The research method used is a descriptive method of quantitative approach. The results showed that BPRS Bhakti Sumekar Sumenep has assimilated sharia relationship marketing quite well, it is shown from the results of respondents' assessment of the dimensions used in the study.