Promotion of Impulse Buying through Positive Emotion on the consumer Sogo department store in Samarinda. This study uses a quantitative approach using path analysis processed with IBM SPSS Statistic 20 and Structural Equation Modeling (SEM) software with IBM AMOS 05 software. This study used 115 samples of samples taken from a number of consumers who had been shopping at Sogo Samarinda. Measurement scale using Likert scale with score 1-5. Based on the structural model it can be proved that Hedonic Shopping Value has no significant effect directly on Positive Emotion, Store Atmosphere has significant effect on Positive Emotion, Promotion has no significant effect on Positive Emotion, Hedonic Shopping Value has significant effect to Impulse Buying, Store Atmosphere has no significant effect to Impulse Buying, Promotion have a significant effect on Impulse Buying, and Positive Emotion have significant effectto Impulse Buying.

Kegiatan ini diadakan untuk UKM Barokah di Kelurahan Dadi Mulya Kecamatan Samarinda Ulu. Strategi pemasaran adalah suatu analisis, perencanaan, dan pengendalian program yang dirancang untuk mencapai tujuan usaha. Selain itu, ada beberapa pendekatan dalam pemasaran seperti pendekatan menyeluruh, pendekatan institusi, pendekatan fungsional, pendekatan manajerial, dan pendekatan sosial. Pemasaran untuk usaha kecil dan besar dapat membantu memaksimalkan kepuasan pelanggan meskipun usaha kecil memiliki keterbatasan dalam pendanaan. Namun tetap dapat melakukan pemasaran sebaik usaha besar dengan mengoptimalkan pendanaan yang ada. Hal tersebut dapat dilakukan melalui kerjasama dengan pengusaha lain atau rekan kerja dalam melakukan promosi. KUB Barokah telah melakukan banyak cara dalam pengelolaannya. Masalah utama bisnis adalah ketidakmampuan melihat peluang pasar dan potensi untuk mengoptimalkan penjualan. Mereka juga tidak tahu bagaimana memetakan masalah pemasaran dan strategi pemasaran yang tepat. Motivasi pertumbuhan dan komunikasi verbal dan nonverbal masih rendah, sehingga pelatihan strategi pemasaran sangat diperlukan.

Batik craft typical of East Kalimantan is one of the fields that has a major contribution to the improvement of the regional economy. However, there are not many product innovations carried out by SME Craft batik in East Kalimantan. Recent product development trends lead to a product designed based on customer-oriented needs. There has been no effort to develop batik products that are based on the preferences of customers of craft products. The problems of the study are (1) What are the preferences of the customers of East Kalimantan towards batik design combined with jumputan techniques (2) What are the suitable cansei words chosen by the customers towards East Kalimantan batik combined with jumputan techniques. The purposes of the study are (1) Knowing the preferences of the costumers of East Kalimantan towards the design of East Kalimantan batik combined with jumputan techniques (2) Knowing the suitable cansei words that are chosen by the customers to East Kalimantan batik design combined with jumputan techniques The method used in this study are the initial design of research, the collection of kansei words, the preparation of differential semantic questionnaires (SD), the dissemination of SD I questionnaires and statistical analysis . It can be concluded that people's preference for batik fabric products combined with jumputan techniques is influenced by several sequential things from the most influential: color, comfortable, beautiful, modern, fashionable, elegant, proud, smooth and unique. And for the factor formed is 1 factor with the highest loading factor value of 0.764 in the color component.

University with all its capabilities must synergize with industry and government, so as to be able to produce new innovations, and create development strategies that are guided by tertiary institutions to respond to development challenges in various fields. Development The application of the Penta Helix model in education, especially vocational education, has not been studied much. The vocational field, especially those related to the creative economy, which is a priority for vocational education in Indonesia, needs to be studied more deeply. Therefore, this research will study the Penta Helix model in the Product Design Department of Samarinda State Polytechnic as vocational education in the creative economy field. The purpose of this study is to analyze the extent to which the Penta Helix innovation model is applied in the Product Design Study Program. especially in synergy with industry, government, mass media, and society in the creative economy of product design. This research method is to use the snowball technique, this technique is a multilevel technique, based on the snowball analogy. The results of the study found that the Penta Helix concept, especially in the field of vocational education, can be applied through the empowerment of the three main elements of the helix, namely academia, government and industry. The support of the mass media and the public is very important to strengthen the concept of Penta Helix synergy to improve the creative economy.

East Kalimantan Typical Handicraft is one of the fields that has a major contribution in improving the regional economy. However, there are not much product developments have been carried out by the UKM Crafts in East Kalimantan. Meanwhile, special East Kalimantan handicraft products can contribute to one of the East Kalimantan Regional Medium-Term Development Plans, namely the development of ecotourism as souvenirs. The methodology used in this research was factor analysis is part of kansei engineering. From the research, it can be concluded that factors that influence people's preferences in choosing bags made of doyo woven fabric and genuine leather were the main factors: Emotional Appeal and Design with a variance of 29.003%, color factor with a variance of 16.624 %, design details factor with a variance of 11.864% and material factor with a variance of 9.728%.