desde 2010 donde imparte docencia en el área de Comunicación. Acreditada por la Aneca como profesor contratado doctor, cuenta con un sexenio de investigación (Cneai). Es miembro del grupo de investigación Comunicación y Sociedad Digital (Coysodi) de la UNIR y sus principales líneas de investigación son televisión, publicidad, redes sociales, comunicación de salud y audiencia infantil y juvenil.

No abstract

Social media have become useful tools for audiovisual promotion, especially to reach niche audiences. Twitter promotional strategies have been widely studied, yet other growing platforms such as Instagram have been less analyzed. This paper examines the Instagram promotional strategies of two pay-per-view platforms (HBO and Netflix) in two markets (the United States and Spain). A total of 731 messages, posted between May and November 2017, were analyzed to identify their formal features, objectives, and their content's emotional and cognitive elements posted on HBO and Netflix's Spanish and U.S. accounts.The results showed acute differences between how HBO and Netflix use their Instagram accounts in the two markets (Spain and the United States). The Spanish accounts mostly provided information, while the American accounts both provided information and promoted program content. Posts from U.S. accounts more frequently included links to social media, particularly to celebrity accounts. Spanish accounts relied more on diegetic images, whereas U.S. accounts emphasized non-diegetic and off-set images.Netflix used humor more than HBO did, and a stronger focus on celebrities. Humor and positive tone were found to be linked to higher engagement.

This paper aims for a better understanding of the perspectives of contributors to Spanish academic journals regarding open access, open peer review, and altmetrics. Specifically, it explores how age, gender, years of professional experience, and perception and use of social media influence authors’ opinions of these developments in scholarly publishing. A sample of 295 contributors to Spanish academic journals participated in a survey about the aforementioned topics. They were found to hold a favourable opinion of open access but were more cautious about open peer review and altmetrics. The responses of younger and female scholars indicated more reluctance to accept open peer review practices. A positive attitude toward social networks did not necessarily translate into enthusiasm for emerging trends in scholarly publishing. Despite this, ResearchGate users were more aware of altmetrics.

Introducción: Esta investigación explora el impacto de la crisis de la COVID-19 en el ecosistema de las aplicaciones móviles. Metodología: Se parte de la búsqueda y localización de apps sobre COVID19 en las plataformas Google Play y Apple Store para seleccionar aquellas de mayor impacto y difusión a las que se practicó un análisis cuantitativo. Resultados: La investigación se ha centrado en cuatro aspectos: (1) la aparición de estas aplicaciones y su evolución a tenor de la actualidad durante los primeros meses del año 2020; (2) las características, propósitos y rasgos del discurso; (3) qué rasgos identificaron a los emisores y, por último, (4) la recepción que hicieron los usuarios sobre las apps. Discusión: los dos grandes tipos de desarrolladores (entidades gubernamentales e iniciativas privadas) se centraron en aplicaciones de control y diagnóstico de la enfermedad junto a otras que trataban de paliar la creciente demanda de información.