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Transformations of the tourism market structure in a pandemic necessitate a study of the extent to which EU countries can provide their citizens with tourism products to minimize the negative impact of the pandemic and, consequently, the negative impact on economic development. This article aimed to develop recommendations for minimizing the negative impact of reducing regional tourism on economic development through the support of domestic tourism. This research uses a quantitative methodology based on indicators of growth of tourist external and internal flows in the regions, the growth rate of economic regions of the EU for 2015-2019. The following countries were selected for correlation analysis: Belgium, Bulgaria, Czech Republic, Germany, Estonia, Greece, Spain, and Italy. The analysis of the impact of regional tourism on economic development in the EU for 2015-2019 indicates the need to develop regional strategies for smart specializations of the tourism industry based on the most attractive industries for tourists. It is determined that within the EU, economic development is less dependent on developed tourist regions due to potentially low tourist costs, as a result - short-term revenues from the industry. It is proved that regions with a high level of tourist flows can provide economic development by increasing the innovation of industries related to tourism, as such industries attract tourists. In a pandemic, businesses need to focus on promoting regional products and shift the focus to domestic consumption within the country. The theoretical value of this study is that regional tourism affects the economic development of the EU countries through the total costs of tourists, the volume of which in the short term has a negligible impact on the region's development. At the same time, the income of the tourism industry as a contribution to the economy is overestimated in the scientific literature.

The purpose of the article is a theoretical, methodological, and practical justification for the introduction of a value-oriented polyparadigmatic approach to the development of management education. Methodology. Scientific analysis is carried out by an interdisciplinary system of methods: systemic philosophical analysis, structural functional method, generalization, modeling, and others. Results. The known methodological approaches to the formation of modern educational models of management training are considered; the essential concepts of educational paradigms are revealed and the necessity of their generalization is scientifically confirmed; the presence of values in each of them is established, which allowed to justify the polyparadigmatic approach to the development of management education. The most significant scientific results: the author’s definition of the concept “value-oriented polyparadigmatic approach” is proposed, which is based on the understanding of the need to integrate effective educational paradigms based on the correlation of their valuable component in the educational construct of polyparadigmatic approach to management personnel development; principles of valueoriented approach to management activity (the principle of cognitive integrity; methodology; national orientation; axiological mediation; feasibility; polysubjectivity; the principle of statehood; scientific) is defined, the effectiveness of which ensures the complexity of their use at any level of management; axiological functions of the modern education system (ecological, humanistic, cultural heritage, creative, developmental, adaptive) are substantiated, which include certain axiological attitudes, affect the value aspects of training and education of the future manager and are important for the educational system, society, state, individual people in the present and will remain relevant for the future; a matrix of valuable orientations of the subjects of managerial activity is formed, which, according to the functional approach, has generalized the key parameters of determining the bank of competencies of managers. The practical significance of the study is in expanding and supplementing the theoretical and applied knowledge of management; in the possibility to apply knowledge in the educational process in the implementation of a value-oriented polyparadigmatic approach to management education; in use in the preparation of new regulatory and methodological documents on higher management education. Value/originality. The originality of the scientific research is represented by a fundamentally new combination (set) of methodological tools that ensure the uniqueness and value of scientific research.

присвячена проблемним аспектам менеджменту і менеджмент-освіти. Актуальність статті зумовлюється тим, що на разі менеджменту приділяється особлива увага як основному фактору результативної діяльності підприємств. Відповідно концепція підготовки менеджерів у сучасних умовах потребує певних змін. Мета і методи. Метою цієї статті є здійснення ґрунтовного теоретичного аналізу, систематизація і узагальнення наукових положень із проблем менеджменту і менеджмент-освіти в цілях виявлення закономірностей їх виникнення, розвитку і застосування в реальному секторі економіки. Аспектний підхід до дослідження проблем менеджменту визначив низку методів наукового аналізу, серед яких: метод аналізу і синтезу, історичний, аналітичний, ситуаційний, порівняльний методи. Результати. Проаналізовано та поглиблено теоретичні погляди на загальновідомі положення

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