This study examine the effects of customer brand engagement on brand love, the effect of customer brand engagement on customer satisfaction, the impact of customer satisfaction on brand love, the effect of customer brand engagement on customer-based brand equity, the effect of customer satisfaction on customer based brand equity, and the influence of brand love on customer-based brand equity. The population of this study are the students of Faculty of Economics Universitas Negeri Padang who use Honda motorcycle. We collected the data from 300 respondents. We used survey with questionnaires as the data collection method. The data were analyzed by using Structural Equation Modeling (SEM) with Smart PLS 3.0. The results showed that1) Customer brand engagement significant effect on brand love 2) Customer brand engagement significantly affects customer satisfaction, 3) Customer satisfaction significantly influences brand love, 4) Customer brand engagement has significant effect on customer-based brand equity, 5) Customer satisfaction significantly influences customer-based brand equity, and 6) brand love has a significant effect on customer based brand equity.

The goal to be achieved in this activity is to provide knowledge about the importance of growing interest in entrepreneurship among teenagers to prepare a competitive young generation because competition is not enough just with education but requires skills such as entrepreneurship in order to open a new business world and shape character. Creative and innovative entrepreneur. The method used in delivering the material is a lecture using a laptop, LCD and powerpoint slides as well as question and answer or discussio

The use of protozoan Sarcocystis singaporensis (Apicomplexa: Sarcocystidae) for control rice field rat Rattus argentiventer.  Rats are still a number-one-pest in field rice of various areas in Indonesia. Biological control using microparasite                         Sarcocystis singaporensis (Apicomplexa: Sarcocystidae) is a highly host-specific protozoan for controlling the rats. The objective of this research was to study the use of protozoa parasite S. singaporensis against rodent pest Rattus argentiventer. The design of experiment was Factorial Randomized Complete Design with ten treatments and four replications.  The first factor was sporocyt doses of S. singaporensis (control; 1 x 105; 2 x 105; 3 x 105; 4 x 105), while the second factor was rats sexual category (male and female). The results showed that dose of sporocysts S. singaporensis was significantly different but rats’ sexual category has no effect on the treatments. The highest mortalities was on dose  4 x 105 (100%) at 12.08 days, food consumption decreased two to four days before rats died, weight of rats decreased because of the infection of S. singaporensis.

Undergraduate  students (S1)  who complete their studies are required to be able to write not only a final project in the form of a thesis, but also a scientific pa-per in the form of scientific articles. However, the issue is that students view writing research reports as a very tiresome task, whether it's making quota-tions, creating lists, or many prefer a fast flow such as copy paste. As a result, this training activity is predicted to be beneficial for students in terms of writ-ing research results and the outcomes of their studies in the form of scientific papers, as well as enhancing the quality of scientific articles for students, par-ticularly in the field of education. The instructional approach is a combination of lecture, question and answer, simulation, and practice.

Workshop penulisan artikel ilmiah bagi mahasiswa ini, diharapkan dapat memberikan suatu kontribusi penting yang dapat berguna bagi mahasiswa dalam hal menuliskan hasil penelitian maupun hasil kajiannya dalam bentuk artikel ilmiah. Workshop penulisan artikel ilmiah bagi mahasiswa ini diharapkan mampu memberikan penyegaran dan pengetahuan bagi para mahasiswa dalam melakukan kewajiban penulisan tugas akhir dan pembuatan artikel ilmiah berdasarkan hasil skripsi mereka.