The paper is devoted to the development of approaches for the improvement of quality of hotel services on innovative basis. It has been established that in the market of hotel services, innovations are being introduced successfully for the purpose of attracting as many customers as possible. All this ensures development of new technologies of constructing hotels, appearance of new market segments satisfying a diverse demand of visitors. It has been proved that to improve the quality of hotel services, it is necessary to develop a strategy and tactics of development of hotel business on innovative basis. It has been determined that introduction of innovations must be realised both at the level of the state and at the level of separate hotels. Further innovative growth will allow improving the quality of hotel services in the world market of hotel real estate. However, this is possible in case of normalization of the economic and political situation in the country and creation of conditions for investment attractiveness in hotel business.

The article deals with the assessment of the impact of digital technologies on the transformation of the tourism and hospitality industry. It is established that the tourism and hospitality industry is information-rich since it is characterized by a variety of business relationships with partners, dynamic character of business processes, customization of tourist and hotel services, technological improvement, and a highly competitive environment. It is proved that the development of the tourism and hospitality industry becomes impossible without the implementation of state-of-the-art digital technologies that provide integration and communication, improve service quality, and transfer a significant amount of information. The authors note that various types of digital technologies are used in the practical activities of enterprises in the tourism and hospitality industry, such as global distribution systems, booking and reservation systems, electronic information systems, management information systems, mobile communication systems, and global computer Internet services.

 Abstract: The article is devoted to the development of innovative approaches to staff management at international hotel chains. The article describes personnel as a driving force to solve problems related to the competitiveness, economic growth, and efficiency of international hotel chains. It is proved that staff management is the key component of the management system at modern hotels, as all targets of a hotel are achieved due to personnel ideas, approaches, and energy. It is determined that the staff management system requires improvement of methods of work with personnel and application of achievements of foreign science and practical experience, and this requires fundamental changes in the vision of the staff role in the development of international hotel chains and understanding the importance of career growth, which becomes the strategic task of both a hotel and a worker.

This article estimates the influence of digitization on staff training for tourism and hospitality industry. It is established that every entity of higher education, irrespective of selected strategy, should perform digital transformation, which stipulates for implementation of more flexible processes, modification of corporate culture, optimization of processes upon staff training for tourism and hospitality industry. It has been proved that digitization of educational environment leads to improvement of staff competitiveness, creation of value added and attraction of students. It has been detected that the issues of digitization of tourism and hotel education should include training and advanced training of teaching staff in the field of digital technologies for their application in educational process, implementation of digital technologies in education, provision of opportunity of shared use of digital resources and free access to them in cloud services.