In the article is the system of future fitness coaches’ professional training in higher educational institutions in the unity of conceptual, contention, technological and effective components. The purpose of this paper is to ground conceptual principles of future fitness coaches’ professional training in higher educational institutions. Method of the study reflects the theoretical substantiation and development of a system of professional training for future fitness coaches in higher educational institutions. The model of the system of professional training of future fitness coaches was proposed, which contains four interrelated components: conceptual, intensive, technological and effective. The efficiency of the system is provided with the integration of medical-biological, social-humanitarian and psychoeducational knowledge in disciplines of different cycles of training based on integrative interdisciplinary connections, unity and intercommunication of sport and professional-pedagogical perfection in professional-motive abilities and skills formation, application of innovative information-communicative technologies and educational-technical facilities, the collaboration of higher educational institutions lecturers and practicing fitness coaches, development of international connections and collaboration in the context of the world and European educational sphere integration.

В умовах становлення військової економіки заклади вищої освіти намагаються знайти нові підходи щодо організації освітнього процесу, які б дозволили їм готувати мобілізаційний резерв на якісному рівні. Автори здійснили класифікацію та характеристику варіат

The aim: To model, to ground and to check experimentally the efficiency of the complex organized system of fitness trainings and system of health improving trainings; to discover their influence on the status of women’s somatic health of the first period mature age. Materials and methods: Analysis, systematization, pedagogical observation, modelling, pedagogical experiment, tests: Ruffier, Stange, Romberg’s, Harvard step test and tests of PWC170. Results: Complex organized system of fitness trainings (dosed, systematic, complex motive activity, managed by trainer) appeared more effective (11.68 %) in comparison with system of individual health improving trainings (6.54 %). Both systems contributed to reducing of weight (CG2 – 3.8 %, EG2 – 16.3 %),decrease in body’s parts sizes, in particular, of breast (CG2 – 0.5 %, EG2 – 1.3 %), waist (CG2 – 2.3 %; EG2 – 13.75 %), pelvis (CG2 – 3.6 %; EG2 – 5.3 %), formation of physical characteristics (strength – CG2 – 2.1 %, EG2 – 17.4 % and flexibility – CG2 – 4.5 % and EG2 – 9 %).Differences in the level of physical capacity are marked, mainly, in the control group (PWC170absolute – 12.2 %; PWC170relative – 19.3 %), in comparison with experimental (PWC170 absolute – 10.2 %; PWC170 relative – 17.5 %). Conclusions: In general both systems assisted the improvement of somatic health level that proves the efficiency of system approach to organization of trainings in this agerelated group.

In the article the conceptual and terminological apparatus of the research are outlined and the essence of concepts «information», «communication», «information and communication technologies» is clarified, in particular the latter is interpreted as a combination of software, methods and means that ensure the effective assimilation of material as a result of transmission, processing, receiving, sharing, storing new information with the help of modern technical (information) resources. Classification of means of information and communication technologies is worked out, which focuses on priority tasks (educational, health improving and upbringing), that physical culture teacher solves. These specified groups are divided into types (with the use of computer and without using it) and categories (with the help of Internet and without it). Group of realization of educational tasks involves such means of ІCТ as: electronic encyclopaedias, video data, cloudy technologies, TV conference, games, interactive board, application software, presentation, smartphone; health improving – smartphone and fitness gadgets; upbringing – electronic encyclopaedias, video data, games, interactive board, presentation. It is discovered that information and communication technologies, as part of innovative education, assist the effectiveness of education, development and upbringing, increase of the personal interest and motivation of students to lessons, their application is inalienable part of professional activity of physical culture teacher. On the basis of investigation with experimental methods it turns out that most physical education teachers use ICT in their professional activities to some extent, but do not have profound knowledge regarding the completeness of their technical and educational capabilities, seldom use them in training, do not use the full range of tools. Almost half (49.5 %) of respondents understand the concept of «information and communication technologies» as computer programs, most of them indicate that in their professional activity they mostly use presentations and video materials (31 % and 38.5 %, respectively), less often teachers apply fitness gadgets and smartphone apps (22.5 % and 16 %, respectively), and cloud technology are rarely used by teachers. The correlation between teachers’ age, their experience and the degree of ICT use in professional activity was found out.  It turned out that middle-aged teachers (31-36 years old) use ICT more often, but those with 5 to 20 years of experience, and rarely – young teachers with up to 5 years of experience. Teachers over 40 do not often use innovative technical means. It has been found out that young teachers (with work experience up to 5 years ) mostly use gadgets for personal purposes, but have no experience in using them in their professional activities; experienced teachers prefer traditional teaching methods and reject innovative opportunities, that is why teachers with average age of 31-36 years and average work experience of 15 years fall into the category of frequent ICT users.

How the pedagogical condition influences the effectiveness of the professional training of students of the faculty of physical education was found out.Formation of pedagogical skills of future teachers of Physical Education occurs more effectively only in the course of practical application of theoretical knowledge by students in the conditions of pedagogical activity. It depends on the implementation of the activity approach; on the purposeful involvement of the work in the active activities of the organization of physical culture and sports work; on the using of heuristic teaching methods in lessons, active and interactive learning forms and methods, that suggesting: mutual learning, method of specific situations, brainstorming, master class, professional days, video lectures, solving problem situations and pedagogical tasks and other.It was proved that when future teachers of Physical Education were involved in organizing various forms of physical culture and sports work in their spare time from higher education, it was appropriated. As the faculty is connected with a secondary schools and other physical culture and sports institutions, students were involved in professional activity in real conditions with pupils. Physical education and sports professionals (teachers, teachers of Physical Education, coaches, sport judges, etc.) managed the process.