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The paper is grounded upon the fact that the amount of vocabulary in the English language is expending and growing quickly, as its constant development and enrichment are both an obligatory condition and a direct consequence of the progress in the particular branches of human activity. It has been accentuated that all terms, fulfilling the applied function of the tools of cognition and means of fixing scientific and technological progress, are unified and fixed in the language. Based on this, the classification of terms has been done according to normativity – non-normativity. Grounding on the number of already existing definitions, we understand a terminological phrase as a semantically integral word combination of two and more words connected by prepositions, or asyndetically. The correlation concerning the morphological structure of terms demonstrates a clearly expressed tendency of derivation being used as the main way of word-building in the development of sports terminological units. The conducted analysis of the studied mono- and multi-component terminological units showed that derivation is one of the most powerful sources of development of sport terminology. The corpus of sports terms can be described in accordance with the specialized spheres of use. The amount of vocabulary in the English language is expending and growing quickly, as its constant development and enrichment are both an obligatory condition and a direct consequence of the progress in the particular branches of human activity. The dynamic development of sports contributes to its belonging to the social area and gains a global meaning. Sport is not only a purely professional activity of a person, but also a part of the cultural, political and economic life of the country, an integral segment of traditions and self-consciousness of the people. Sport draws attention of lots of specialists and scholars, in particular linguists, who study its verbal representation and treat sports terminology as a prior one.

The article analyzes the notions of persuasion, persuasive techniques, manipulation, its types, and their application in business advertising. Advertising has covered the way from informing a target audience to asking and convincing, from convincing to working out conventional reflexes, from working our traditional reflexes to the unconscious suggestion, and from the cold advice to the projection of a symbolic image. Advertisers have been consistent in making customers perceive a picture of a promoted product consciously and then make them buy it automatically.Advertising is so powerful that it can form and change the worldview and behaviour of people. That is why professionals in many spheres study and investigate the phenomenon of manipulative potentials of advertising. The term manipulation stands for the art of managing people's behaviour and thinking with afocused impact on the social consciousness, a type of psychological influence, a hidden inducement of people to perform specific actions, an invisible socio-psychological control of a target audience.A successful manipulation requires exploiting human beings' critical weaknesses, such as the limited capability of strategic reasoning, little awareness, susceptibility to cognitive biases, or potentially indirect social pressure.As to the to the persuasive techniques, the most effective ones are lexical (descriptive adjectives, clichés, coloured words, emotive and inclusive vocabulary, colourful words and descriptive language, loaded words; associations and connotations, subtexts, anecdotes), rhetorical and stylistic (rhetorical questions, argumentation, reasoning and logic, evidence: exaggeration, hyperboles, alliteration, metaphors, repetitions, similes, irony, pun) and the visual ones (iconic signs, graphs, tables etc.). Combined together they make advertisements eye-catching, bright, memorable, informative, thought-provoking, persuasive, and manipulative.Creating advertisements by borrowing methods from psychology has been quite successful. Psychology is an inseparable part of human being activity, including advertising and business. That is why knowledge of psychology, psycholinguistics, and NLP provides a better understanding of consumers' needs, desires, and preferences and positively influences a company's image and profits. At present, advertising is, on the one hand, an organic part of modern life. With its assistance, we find out about new products, goods, shops, and services. On the other hand, advertising is a means of massmedia communication that influences people by implementing modern psychology and psycholinguistics's practical methods and tactics. To achieve their set goals, advertisers use a unique language and select lexical units that create anxiety, fear of being late or missing a chance or a sale.

The article is devoted to the sources of the formation of a linguistic persona of the future famous scholar, writer, translator, and polyglot – Ahatanhel Krymskyi. In the article there has been conducted an analysis of the communicative geographical and epistolary discursive area of A. Krymskyi at the times of his childhood and adolescence. These periods of his life we consider the decisive ones for his linguistic individualization and the definition of the parameters of a linguistic persona. The linguistic persona’s features were caused by the origin of A. Krymskyi (the Crimean Tartar roots, an intelligent family of a teacher of history and geography and a Polish Lithuanian noble woman), and his unique abilities (the boy learned to read at the age of 3 and a half, had a phenomenal memory, and an analytical brain). A great role was played by the multilingual and multicultural places of dwelling and studying, namely the following towns and cities: Volodymyr Volynskyi, Zvenyhorodka, Ostroh, Kyiv (such languages as Ukrainian, Russian, Polish, and Yiddish were spoken there and different ethnic cultures cooperated), Moscow (A. Krymskyi was surrounded by the Russian, Ukrainian, and other languages; a Ukrainian community was actively working), Beirut (in the city, the Arabic, French, Russian, and other languages were spoken; there was a unique environment of Eastern/Oriental cultures). The formation of a polyglot was favoured by the study of classical languages, Western European, Slavonic and Eastern / Oriental languages at the secondary and higher educational institutions. The evolution of scientific abilities of the specialist in the Ukrainian, Slavonic and Oriental studies was supported by the highly professional teachers (first of all Pavlo Zhytetskyi in Kyiv and Vsevolod Miller, Oleksii Veselovskyi, Ihnatii Krachkovskyi in Moscow). The communication with famous people (Ivan Franko, Borys Hrinchenko, Omelian Ohonovskyi, Mykhailo Pavlyk, Lesia Ukrainka and others) intensified the Ukrainian vector of the linguistic persona of A. Krymskyi. Creative possibilities of the linguopersona-writer and translator are reflected in his literary and translation heritage (the collection of poems “Palm branches” (1901, 1908), “The Stories of Beirut” (1906), the novel “Andrii Lahovskyi” (1905, a full version was published in 1972), translations of the poetry by Hafez, Omar Khayyam, Saadi, Ferdowsi, Turkish folk songs and others into Ukrainian and Russian.

In this article, we examine the literature presented on the use of neurolinguistic programming (NLP) in the world of sports.  The techniques have been applied with success in a number of occasions at different skill levels to improve performance.  NLP operates on the principle that human beings have the capacity to set and achieve their goals, and gives a framework in which these objectives can be attained.  These principles have been observed in both a theoretical and practical way in relation to sports.  In the first part of the article, we review the theoretical literature on the topic. From a theoretical standpoint, scholars have asserted that the perception of reality through the senses plays an important role, and this perception can be influenced by the language we use.  Clear communication in teaching is vital for training athletes to reach their potential.  In the second part, we look at applications of NLP in different spheres of sports and the way it is applied to real athletes with certain obstacles hindering their progress.  We attempt to summarize this literature and present a potential path for future research.  There have been criticisms of NLP, so it is important to consider them in an unbiased way, giving thought to what can be done in the future to give answer to them.