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Abstract. This paper presents the AMICA VR system, aiming at exploiting immersive visualization paradigms enabling visitors to be physically and emotionally involved in a virtual experience conceived for the dissemination of the activities related to craftsmanship of printmaking. The developed platform aims at spreading a better knowledge about printmaking by appropriately using Interactive Digital Storytelling and Immersive Virtual Environments, exploiting their features in terms of presence, immersion, interaction and multi-modality.