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The educational system is an essential component and determinant of social development since education functioning quality determines and forms the intellectual potential of society. This article aimed to identify the main trends and promising areas of optimization of the managing process of pedagogical and sports educational institutions. We studied the tendencies of reforming the management process in the educational sphere and the application of modern approaches to the management of pedagogical and sports educational institutions, as well as areas of reforming the academic sphere. This practical, cross-sectional study was carried out through an online survey of 37 managers and teachers of sports and pedagogical educational institutions located in Ukraine. Our study showed that the management process of sports and pedagogical educational institutions can be effective only if it is scientifically substantiated and implemented following the goals of strategic development of educational institutions. The functioning of the management mechanism is based on the understanding of management as a particular function that ensures the feasibility and quality of an educational institution's management. Management approaches are focused on studying the relationships between the components of the management system, external and internal conditions of the institution, and the results of its activities.

The study defines two main research areas of ideas about a rescuer psychologist. The first area is devoted to the issue of creating social representations about the specialist psychologist and his/her relations with representatives of other professional groups. The other area is represented by works focused on the direct analysis of the profession of psychologist, specific peculiarities of professional activity and personal characteristics of the psychologist. It is indicated that the study of the representations about rescuer psychologist’ involves collective consciousness, and the main direction that allows to solve the reconstruction problem of idea about a rescuer psychologist in the system of categories and conceptual coordinates is psychosemantics. For this purpose, the method of associative experiment defines the basic constructs used by the population to evaluate the representation about a psychologist. The obtained words associations were used to develop a method of semantic scaling of the concept "Psychologist". The research has constructed the semantic profiles of perception of a civilian psychologist and a rescuer psychologist, their most pronounced characteristics were defined. With the help of multidimensional scaling the place of rescuer psychologist in psychosemantic space of psychologists of different kinds of activity was determined. Thus, the rescuer psychologist has the closest professional similarity with a military psychologist and forensic psychologist. According to the respondents' opinion, he/she (a rescuer psychologist) mainly provides psychological correction and rehabilitation, he/she has to work in uncomfortable and dangerous conditions, and also to deal with both individual and group psychological problems.

Представлено результати аналізу освітньо-професійних програм підготовки майбутніх соціальних працівників у ВНЗ України за критеріями: предметна галузь; особливість програми; зміст і/або складові професійної компетентності; прогнозовані результати навчання. Обґрунтовано специфіку теоретичних підходів до підготовки фахівців за спеціальністю 231 Соціальна робота. Представлено результати вивчення зарубіжного досвіду вищої соціальної освіти Ключові слова: професійна підготовка, соціальний працівник, соціальна робота, підготовка майбутніх соціальних працівників Рекомендовано до публікації д-р пед. наук, професор Пригодій М. А. Дата надходження рукопису 19.05.2017 Кубіцький Сергій Олегович, кандидат педагогічних наук, професор, кафедра соціальної педагогіки та інформаційних технологій в освіті, Національний університет біоресурсів і природокористування України, вул. Героїв Оборони,

Abstract. The article is devoted to the problem of formation and diagnostics of the levels of innovation and entrepreneurship competence of the futuremanagers of education in the conditions of the knowledge economy. The purpose of the research is theoretical substantiation and experimental verification of the system of formation and diagnostics of innovation and entrepreneurship competence of the future managers of education in a higher education institution in the conditions of the knowledge economy. The authors define the innovation and entrepreneurship competence of education managers as mastering a certain level of developed knowledge, skills, values, attitudes, experience and qualities. The research is a system that includes an assessment technology outlining the assessment matrix containing a description of the levels, criteria and indicators of innovation and entrepreneurship competence of the future education managers. Necessary condition for solving the problem of preparing the education managers for their future professional activity presupposes the formation of motivational-value, cognitive, activity, personality and evaluative-reflective components being the components of their innovation and entrepreneurship competence. The results of practical application of innovation and entrepreneurial competence showed that a large proportion of students try their hand at starting and registering their own business. Raising the level of registered enterprises by students in 2008—2018 by more than 30 times is evidence not only of the introduction of digital technologies in education, but also of the growing availability of information technology and the Internet. The share of students who plan to start their own business after graduation reaches 50%, but a little more than 10% achieve the planned goals. Only 2.5% of students plan to join the family business, this share may increase to 4.5% in the future. The application of the system has provided a positive dynamic of the formation of innovation and entrepreneurship competence in the prospective education managers in all its structural components. The results of the implementation of this system have confirmed its effectiveness and expediency for application in the educational process of higher education institutions. Keywords: knowledge economy, education manager, educational institution, student, innovation and entrepreneurial competencies, higher education seeker. JEL Classification A20 Formulas: 4; fig.: 1; tabl.: 3; bibl.: 22.