The aim of the article is to analyze current technologies trends in the field of personnel management. The introduction of digital technologies in the activities of enterprises in different countries of the world has been analyzed. A comparative analysis of traditional and digital technologies allowed to determine the effectiveness of the latter has been conducted. Modern trends in HR management have been distinguished. SWOT-analysis of digitalization of staff processes at the enterprises which determine prospects for further using of digital technologies in business has been conducted.

Among the directions of increasing the competitiveness of enterprises, the development of an adequate organizational structure is of primary importance. This structure will ensure the efficient and coordinated interaction of all business units of the enterprise for implementing competitive strategies. The article analyzes the choice of the organizational configuration of the enterprise structure for the three M. Porter's competitive strategies, they are cost leadership strategy on the basis of the reduction in costs (prices); the differentiation and focus strategies. To analyze the organizational and structural component of the implementation of competitive strategies, the situational approach is suggested. The first stage of this approach is the empirical analysis of the parameters of impact on the choice of the organizational structure. At the second stage, the analysis is formalized in the form of the table of rules table, which enables further developing the knowledge base of the expert system. At the third stage, experts, management consultants, provide each rule with a certain weight that reflects the expert's opinion about the impact of each particular factor of the internal and external environment on the parameters of the management structure. The strategic set should involve the structural strategy that should include an analysis of the existing structure, the possibility of its adjustment and changes in accordance with the company's competitive strategy, the analysis of external and internal factors that can affect the organizational structure. The results of the study are the expert tables of values of organizational and structural parameters obtained experimentally that are used for developing and introducing the organizational structure of the enterprise in the process of implementing the chosen competitive strategy. The software implementation of the expert system by using modern information technologies will provide an opportunity to use the developed system for creating the project of a management structure for a particular enterprise that supports its competitive strategies.

In conditions of instability of economic, environmental, social and other processes that affect human development, the need to prevent their negative impact actualizes the issue of measuring the security of human development. The aim of the study is to highlight the importance of security phenomenon in the context of human development and improve a Human Development Index. In this paper the method of analysis and generalization was used to identify the existing approaches to the human development measuring; also expert evaluations and correlation analysis were used to improve the composite index.Thus, a method has been proposed for measuring the level of human development security. The peculiarity of this method is phased, three-tier integral measurement of the human development security in terms of the following dimensions: long and healthy life, education, decent standard of living, adjusted to the correction coefficients of prevailing threats for each of the dimensions. The formation of correction coefficients was carried out by identifying the prevailing threats. To illustrate these ideas, data on regions of Ukraine were used and the research period was 2012–2017. The implementation of the proposed method of measurement allows determining the objective level of human development security in the regions of Ukraine and identifying the percentage of lost opportunities. Thus, the study empirically confirms and theoretically proves that human development is a process of enlarging the human opportunities and freedoms, but the dominant threats hinder the expansion of such opportunities and freedoms, that leads to loss of human opportunities.

The paper considers the theoretical and practical aspects of the behaviour of economic agents in the market for educational services. The aim of the study is to improve the behavioural aspects of the interaction of market agents. The main objectives of the study are: (1) to determine the features of behaviour of economic agents; (2) to determine the behaviour model of every economic agent in the market for educational services in Ukraine; (3) to identify problems of development of the market for educational services; (4) to improve the mechanism of interaction of economic agents in the market for educational services. Thus, in the light of the statistical analysis, the behaviour models of economic agents have been defined. Each of them has been described in terms of the efficiency of their influence on development of the market for educational services. The identified problems made it possible to improve the mechanism of their relationship, which, in contrast to the existing ones, takes into account the transformational processes in the labour market, and is based on the interaction of resource, information, and organizational components. The operation of the mechanism is aimed at satisfying the interests of economic agents and improving the quality of educational services.

Urgency of the research. In the conditions of instability and uncertainty of the processes that affect people's security and human development, the importance of preventing and avoiding negative environmental impacts highlighted the issue of assessing the human development security. Target setting. The formation of human development security is carried out under the influence of various factors, which are difficult to prevent in a timely manner, but with the help of a comprehensive assessment of this process it becomes possible to develop of a mechanism for anticipating and preventing the losses of human development. Actual scientific researches and issues analysis. The issue of developing methodological support for measuring human development and human security was considered by foreign scientists: Mahbub ul Haq and A. Sen, M. Peleah and A. Ivanov, David A. Hastings and others; and Ukrainian scientists: O. Vlasyuk, T. Ivashchenko, E. Libanova, O. Makarova and O. Gladun and others. Uninvestigated parts of general matters defining. Based on the work of foreign and domestic scientists, the issue of a comprehensive assessment of the human security development process has not been investigated. The research objective. To develop a sequence for the development of a scientific and methodological approach to analytical support for the assessment of human development security. The statement of basic materials. In the article a critical analysis of existing methodological approaches to the assessment of human development and human security was systematized and conducted. The methodical approach to the analytical support for assessing the security of human development, which will provide the most complete measurement of the process, is substantiated. Conclusions. Taking into account the advantages and disadvantages of methodological approaches to the assessing of human development and human security has allowed to form a sequence of development of a scientific and methodological approach to analytical support for assessing the security of human development.