Pergeseran Perilaku Konsumen Pada Masa Pandemi Covid-19 Ditinjau Berdasarkan Efek Bandwagon, Snob dan Veblen

Abstract

The aim of this study was to determine the differences in the effect of Bandwagon, Snob, and Veblen by consumers on cycling and plant collecting based on gender, area of residence, income level and type of job during the Covid-19 pandemic. The method used in this study is survey with purposive sampling technique. Analysis of the data used in this study is the analysis of different tests (Chi Square). The study found out that consumer behavior during the Covid-19 pandemic, especially in cycling and plant collecting, was influenced by the Bandwagon, Snob and Veblen effect. Furthermore, the results of different tests based on area of residence, type of job, and income level show that there are differences in behavior of cycling and plant collecting. However, it is found that there is no difference on gender of respondents for the Bandwagon effect in plant collecting. It indicates that both males and females perform the activity for the Bandwagon effect. It shows that consumers make decisions on irrational thinking. Therefore, consumers must think rationally so that they will not be trapped in cognitive bias.

The FoMO Phenomenon: Impact on Investment Intentions in Millennial Generation with Financial Literacy as Moderation

“…Hal ini menyebabkan investor akan mengikuti pilihan dari investor lain dimana memang fenomena ini sedang tren. Aktivitas yang dilakukan karena ikut-ikutan disebut dengan bandwagon effect atau dalam istilah lain disebut juga dengan istilah FoMO (Fear of Missing Out) (Srigustini & Aisyah, 2021). Bandwagon effect menjadi pendorong seseorang dalam mengkonsumsi, apalagi ketika barang atau kegiatan tersebut sedang banyak digemari oleh masyarakat secara umum.…”

Potential Tax Revenue On Luxury Pets (Studies In Indonesia)

“…According to (Sari et al, 2023) The phenomenon of flexing, which is excessive showing off behavior, reflects Maslow's theory, where people try to establish a position in the social environment to meet the need for appreciation and validation from others regarding their social status. Non-price considerations now have a greater effect on consumer behavior (Srigustini & Aisyah, 2021). These elements, which include the desire for exclusivity and demonstrating status, can lead to illogical behavior.…”

“…The leisure class is often the site of the phenomenon of consumer behavior being more influenced by non-price variables. However, there has been a change in this situation, and now all circles of society are affected by the phenomenon, not only those in the upper class (Srigustini & Aisyah, 2021).…”

The Household Consumption Decision of Staple Food Purchase in the Midst the Covid-19 Pandemic

“…Before the outbreak, daily food needs are commonly obtained in markets, shops, or supermarkets. Food hoarding behavior was rarely documented during those periods (Srigustini & Aisyah, 2021). Covid-19 outbreak at the beginning of 2020 has been causing a remarkable shift in people's consumption patterns and behavior.…”

“…Primary food consumption increases, followed by the need for a higher budget to purchase staple food. Moreover, online food purchase and food hoarding behavior is also increased (Chenarides et al, 2021;Eftimov et al, 2020;Hirvonen et al, 2021;Relawati et al, 2021;Srigustini & Aisyah, 2021;Yılmaz et al, 2020).…”