Strategi Sustainability UMKM Pisang Sale di Kabupaten Bungo dengan Metode SWOT dan Analytic Hierarchy Process (AHP)

Abstract

The decline of MSMEs numbers is a challenge for the government to think about how that MSMEs could survive and be sustainable. Determining the sustainability strategy is not necessarily the best strategy and in accordance with the objectives in MSMEs, so that problems arise to determine the best sustainability strategy. Therefore, in this study a combination of the SWOT method and the Analytic Hierarchy Process (AHP) was used to compare the existing alternative sustainability strategies. The difference between this research and previous research lies in determining criteria and sub-criteria and alternative choices. The number of samples used is as many as seven business owners of Banana Sale. For processing research data is assisted by using the Decision Support System (DSS) application. The results of the study on the SWOT analysis show that from the strength of the company it is dominated by products that have distinctive features and competitive prices. In terms of weaknesses, namely small capital and limited product variants are weaknesses that must be addressed immediately. Opportunities include wide market opportunities and loyal consumers. But the threat to this company is limited raw materials, weather and many new competitors to be a concern for the company. From the results of data processing using the Decision Support System application, the highest alternative option is to increase capital so that business continuity can continue.

Determinants of Job Satisfaction and Implications on Employee Performance in Bank Nagari Sumatera Barat

“…The initial outer loading values for all variables. (Istianingsih et al, 2019) stated that a loading factor of 0.5-0.6 is suitable for the indicator. The results of testing the outer model using the SmartPLS Outer model testing aims to see the correlation between the score of an item or indicator and the score of a variable or its construct.…”

Employee Performance Model Through Job Satisfaction: Distributive Justice and Procedural Justice at the Padang Sidempuan City Health Office

“…In other words, there is an influence significant positive distributive justice to employee performance through job satisfaction. Then the effect of procedural justice on employee performance through job satisfaction it can be inferred that at the Padang Sidempuan City Health Office, North Sumatra, there is a substantial positive effect of procedural justice on employee performance via work satisfaction where the t-statistical value > t-table is 1.96 at 5% alpha or 4.052 1.96 and significant 0.000 0.05 (Arismayanti, 2017;Istianingsih et al, 2019;Saputro & Siagian, 2017).…”

A Strategy to Promote the Competitiveness of Micro, Small and Medium Enterprises (Msme) During the Condition of Covid 19 Pandemics

“…The conditions of the Covid-19 pandemic that currently make MSME need special attention to increasing the competitiveness (Fitriyani, Sudiyarti, & Fietroh, 2020). Strategy in competition is obtained through developing internal and external conditions (Hartanto & Kholil, 2018) in line with what has been stated by Istianingsih, Salim, & Defit (2019) that the sustainability of MSME can be built by paying attention to internal and external factors.…”