The use of machinery in agriculture is mainly to solve the problem with the scarcity of labor. In fact, this innovation is not automatically accepted by farmers, especially in areas with large labor force. This study aims to determine the impact of transplants machines on rice cultivation. This paper was written as literature study and based on the author’s experience since 2014-2020 as extension worker in rice cultivation assessment in Lampung province. The result shows that the use of rice transplants machine has a particularly positive impact on increasing the application of innovation such as improved nursery techniques, use of young seedlings, and use of legowo planting systems. In addition, the use of transplants machines also causes changes in society and has a negative impact such as the emergence of competition between farm workers and transplants machine service providers.