“…SMEs, small in its working capital, assets and skilled workforce etc, are affected in larger degree, especially those which are involved with supplying products and trading or services to other businesses. The most important key success factor in Malaysian SMEs is "team work" (Noudoostbeni et al, 2009). Also, according to Sim (1991), Sim and Yap (1997) and hashim (2000), limited attention is given to research in the field of strategic planning, and also researchers investigating SMEs has given limited attention to strategic planning in SMEs in Malaysian context (Hin et al, 2013).…”