Willingness to pay for the “Green Food” in China

Yu, Xiaohua; Gao, Zhifeng; Zeng, Yanbing

doi:10.1016/j.foodpol.2014.01.003

Cited by 248 publications

(218 citation statements)

References 27 publications

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“…More environmentalists should be fostered in order to promote more environmentally friendly behavior. Respondents with a higher household income were willing to pay more for rice from the rice-fish system, consistent with some previous research that household income significantly affects organic or green food consumption [57,58].…”

Section: Conclusion and Discussionsupporting

confidence: 87%

“…Having children at home had a significant effect on consumer WTP, which suggests a potential over-generational concern about sustainable development [4]. Respondents with a higher household income were willing to pay more for rice from the rice-fish system, consistent with some previous research that household income significantly affects organic or green food consumption [57,58]. Compared to males, females might be willing to pay more for rice-fish system rice (at 10% and 5% significance level in the Interval and OLS regression, respectively).…”

Section: Factors Affecting Consumer Wtpsupporting

confidence: 81%

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Chinese Consumer Quality Perception and Preference of Traditional Sustainable Rice Produced by the Integrated Rice–Fish System

Wang

Gao

2017

Sustainability

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Historically, humans have created many sustainable practices, and among the most famous and successful sustainable practice is the rice-fish system in China. While previous studies have investigated eco-labeling food from various angles, consumer perception and preference of food produced from traditional sustainable practices (traditional sustainable food) remain unexplored. Taking the historical rice-fish system as an example, we examined consumers' perception and willingness to pay (WTP) for rice produced by a rice-fish system, by using data from 1422 consumers from China. Our paper shows that most Chinese consumers do understand the meaning of the rice-fish system and perceive the traditional sustainable system as environmentally friendly and producing high-quality food. The premium that consumers are willing to pay for rice from a rice-fish system is about 41%. Consumers who perceive the linkage between sustainable production and food quality and safety have a significantly higher WTP for traditional sustainable rice (p-value = 0.000). Interestingly, the perception of environment risk does not directly cause more traditional sustainable food consumption, but those who self-proclaimed as environmentalists are willing to pay a premium for traditional sustainable rice. Females, people with high family income, and people with children are more willing to pay for traditional sustainable rice. Understanding consumer perception and preference of traditional sustainable food provides critical information for Chinese policymakers to develop a cheap and efficient way to keep traditional sustainable practices and promote sustainable food consumption.

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Section: Conclusion and Discussionsupporting

confidence: 87%

Section: Factors Affecting Consumer Wtpsupporting

confidence: 81%

Chinese Consumer Quality Perception and Preference of Traditional Sustainable Rice Produced by the Integrated Rice–Fish System

Wang

Gao

2017

Sustainability

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“…The green label, which is unique to China, allows limited use of synthetic chemicals during production. The organic label, in contrast, represents more stringent standards that resemble those in other countries [22]. Consumers' needs for eco-labeled rice can be transformed into preferences for green or organic labels.…”

Section: Introductionmentioning

confidence: 99%

Consumer Choices and Motives for Eco-Labeled Products in China: An Empirical Analysis Based on the Choice Experiment

2017

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Based on choice experiments conducted via face-to-face interviews with 435 participants in four provincial areas of China (Shanghai, Zhejiang, Jiangsu, and Guangdong), Chinese consumers' preferences and motives for purchasing eco-labeled rice are examined in this study. The heterogeneous effects of each motivating channel are also investigated. The results reveal positive correlations between premiums for eco-labeled rice and consumers' concerns about food safety and the environment, suggesting that health benefits and environmental considerations are the two critical motivations. The willingness to pay for eco-labeled rice does not increase with consumers' knowledge of the different production standards indicated by each eco-label. Individual characteristics that determine each class are further explored through a seemingly irrelevant regression to identify the target group of consumers for policy-makers.

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“…The Chinese government realizes that most food products in China, as a developing country, cannot reach the stringent standards of organic food elsewhere and that it would be more practical to develop some less stringent certifications to fulfill the market demand. Though the certification of Green Food has a long history and is widely accepted by consumers in China, studies on consumer preference for it are only conducted in a very limited way [41].…”

Section: Snmentioning

confidence: 99%

Analysis of Organic and Green Food Production and Consumption Trends in China

Bekele¹,

Zhou²,

Kidane³

et al. 2017

AJTAB

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Abstract:The main objective of this review is to analyze the trends of organic and green food production and consumption in China. The organic and green food industry in China has experienced rapid development during the past decade. This development is incited by increase in disposable income, healthy consciousness of the society, consumer knowledge, promotion campaign and environmental concerns. However, the primary incentive for the development of the organic food market in China remains the export. Consequently, the consumption of organic products in the local market is low. High production costs, limited governmental subsidies, lengthy certification process and the belief that organic movement is a fashion introduced from foreign countries are the major impediments of organic food producers to survive in China.

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Willingness to pay for the “Green Food” in China

Cited by 248 publications

References 27 publications

Chinese Consumer Quality Perception and Preference of Traditional Sustainable Rice Produced by the Integrated Rice–Fish System

Chinese Consumer Quality Perception and Preference of Traditional Sustainable Rice Produced by the Integrated Rice–Fish System

Consumer Choices and Motives for Eco-Labeled Products in China: An Empirical Analysis Based on the Choice Experiment

Analysis of Organic and Green Food Production and Consumption Trends in China

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