The research objectives are to 1) analyse the competitive advantage of robusta coffee farm in Rejang Lebong Regency, 2)

In Bengkulu Province, the area of coffee plantations reached 124,510 hectares spread in several districts with production reaching 60,790.08 tons per year (BPS, 2018). Most coffee production (Coffea Spp) is produced by smallholder farmers. Nearly a quarter of the coffee production was produced by Rejang Lebong Regency, namely: 13,459 tons with a total plantation area of 27,828.12 hectares of coffee plantations. Constraints in the development of coffee are in the case of coffee marketing channels that have not been maximized by farmers, transportation due to the topography of the area and the location of the factory that is far away, low marketing production, quality of coffee (quality ), and capital that influences the selling price of the coffee. This situation is certainly inseparable from the influence of the factors of the coffee industry production itself, namely in the form of capital, raw materials, labor, transportation, marketing and income of business owners that also affect the income of workers. For this reason, researchers are interested in researching the marketing channels of Coffee in Rejang Regency. Lebong, and analyze the efficiency of the Coffee marketing channel in Rejang Lebong Regency. From the results of the study, it was found that the coffee marketing channel occurred in Rejang Lebong Regency had 5 types of marketing channels. Marketing margins and the biggest profits are obtained by large traders.

Dunia Barusa, Inc. is a business institution engaged in Toyota car sales services, spare parts and periodic service. Service quality is an important factor in determining the success of this business. Services provided by Dunia Barusa, Inc., includes a comfortable waiting room with prayer rooms and toilets, responsiveness of service complaints, friendly and professional attention of employees, providing a complete and comprehensive service, using equipment and that is in accordance with standards, selling authentic Toyota spare parts and coupled with various promotional gifts for periodic service and purchase of spare parts. The steps of data collection are done by observing and distributing questionnaires from several criteria. The criteria were obtained through interviews and literature studies. The method used to measure service quality using Fuzzy Servqual. From the results of the calculation of customer expectations Defuzzyfikation can be known, the value of the highest expectations of customers to improve service quality at Dunia Barusa Inc. is in attribute X8, which is the timeliness of service provided with a value of 2.80 and the lowest value is attribute X12, which is the greeting given on arrival with a value of 1.97. The criteria that have the highest gap value are timeliness of the service provided. Accordingly, this criteria is a criteria that many customers complain and needs to have an improvement.

Perencanaan sebuah kawasan sangat penting sebagai dasar untuk melakukan suatu kegiatan pembangunan. Perencanaan adalah suatu upaya dalam memilih dan menghubungkan fakta- fakta dan membuat serta menggunakan asumsi - asumsi mengenai masa yang akan datang dengan jalan menggambarkan dan merumuskan kegiatan - kegiatan yang diperlukan untuk mencapai hasil yang dinginkan (Susanto, 2016). Kabupaten Rejang Lebong adalah salah satu Kabupaten di Provinsi Bengkulu yang masuk di dalam zona untuk pengembangan kawasan agribisnis Kopi.Perencanaan untuk pengembangan kawasan kopi di susun oleh Pemerintah Provinsi Bengkulu.Penelitian ini bertujuan untuk mengkaji konsep yang berkaitan dengan perencanaan kawasan berbasis pemberdayaan masyarakat. Metode penelitian yang digunakan berdasarkan kajian literaturBerdasarkan hasil analisis kajian menunjukkan bahwa agar perencanaan yang telah di susun oleh Pemerintah untuk mencapai sasaran, maka penting dalam proses perencanaan tersebut untuk melibatkan secara aktif masyarakat yang menjadi bagian dari perencanaan. Penelitian ini berdasarkan review falsafah atau konsep perencanaan di jurnal jurnal penelitian, literaturebuku, laporan nasional, regional dan organisasi internasional, thesis,  prosiding seminar dan lainnya.Teori teori utama yang digunakan adalah konsep perencanaan, pembangunan, kawasan, dan pemberdayaan.yang di jadikan dasar pembangunan berdasarkan pemberdayaan perlu mendapatkan perbaikan dengan mengikutsertakan secara aktif objek yang menjadi sasaran perencanaan untuk bisa aktif menjadi subjek dari perencanaan itu sendiri.Kata kunci: kawasan, pembangunan, pemberdayaan masyarakat, perencanaan, ABSTRACTPlanning an area is very important as a basis for carrying out a development activity. Planning is an effort in selecting and linking facts and making and using assumptions about the future by describing and formulating the activities needed to achieve the desired outcome (Susanto, 2016). Rejang Lebong Regency is one of the Regencies in Bengkulu Province that is included in the zone for the development of the Coffee Agribusiness area. Planning for the development of the coffee area was arranged by the Bengkulu Provincial Government. This study aims to examine the concepts related to regional planning based on community empowerment. The research method used is based on a literature review.Based on the results of the analysis of the study shows that In order for the Planning that has been prepared by the Government to achieve the target, it is important in the planning process to actively involve the people who are part of the plans made. This research is based on a review of the philosophy or concept of planning in research journals, book literature, national, regional and international organization reports, theses, seminar proceedings and others. The main theories used are the concepts of planning, development, area, and empowerment. The basis of development based on empowerment needs to be improved by actively involving the objects that are the targets of planning to be actively involved in the planning itself.Keywords: region, development, community empowerment, planning.

Planning is important in carrying out an activity or activity, especially development activities. Planning is an effort in selecting and linking facts and making and using assumptions about the future by describing and formulating the activities needed to achieve the desired outcome (Susanto, 2016). Rejang Lebong Regency is one of the Regencies in Bengkulu Province that is included in the zone for the development of the Coffee Agribusiness area. Planning for the development of the coffee area was arranged by the Bengkulu Provincial Government. This study aims to examine the concepts related to coffee area development planning. The research method used is based on a literature review. From the results of the Literature study it was found that planning for the development of the coffee area in Rejang Lebong Regency should be carried out in accordance with considering the condition of the land, weather and climate of the region in Rejang Lebong Regency..  Abstrak: Perencanaan adalah hal yang penting dalam melakukan suatu kegiatan atau aktvitas , terutama aktivitas pembangunan. Perencanaan adalah suatu upaya dalam memilih dan menghubungkan fakta- fakta dan membuat serta menggunakan asumsi - asumsi mengenai masa yang akan datang dengan jalan menggambarkan dan merumuskan kegiatan - kegiatan yang diperlukan untuk mencapai hasil yang dinginkan (Susanto, 2016). Kabupaten Rejang Lebong adalah salah satu Kabupaten di Provinsi Bengkulu yang masuk di dalam zona untuk pengembangan kawasan agribisnis Kopi. Perencanaan untuk pengembangan kawasan kopi di susun oleh Pemerintah Provinsi Bengkulu. Penelitian ini bertujuan untuk mengkaji konsep yang berkaitan dengan perencanaan pengembangan kawasan  kopi. Metode penelitian yang digunakan berdasarkan kajian literature. Dari Hasil studi Literatur di dapatkan bahwa perencanaan pengembangan kawasan kopi di Kabupaten Rejang Lebong sebaiknya  dilakukan sesuai dengan mempertimbangkan kondiri lahan, cuaca dan iklim kawasan di Kabupaten Rejang Lebong.agar dapat menghasilkan produksi yang optimal.