Kajian ini bertujuan untuk mengkaji dan mengungkap perilaku berwirausaha generasi milenial di masa pandemi COVID-19. Kajian ini merupakan kajian dengan pendekatan kuantitatif dengan teknik survei. Pengumpulan data dilakukan dengan menggunakan instrumen berupa kuesioner dan dilengkapi dengan wawancara terhadap milenial yang mempunyai usaha, sehingga diperoleh gambaran yang menyeluruh terhadap perilaku berwirausaha. Terdapat empat aspek yang diukur pada kajian ini, yaitu minat wirausaha, kreativitas, inovasi, dan strategi pemasaran produk yang dilakukan milenial di masa pandemi COVID-19. Populasi pada kajian ini merupakan para milenial yang mempunyai usaha dan berdomisili di Provinsi Sulawesi Selatan, Provinsi Sulawesi Barat, dan Provinsi Sulawesi Tenggara dengan penarikan sampel secara purposive sebanyak 31 orang. Hasil dari kajian ini menunjukkan bahwa di masa pandemi COVID-19, generasi milenial tetap mempunyai minat dan semangat berwirausaha. Hal tersebut ditunjukkan oleh walaupun tengah berada di masa pandemi COVID-19 para milenial tetap mempunyai perilaku berwirausaha, seperti kreativitas, inovasi, serta strategi pemasaran untuk mempertahankan usahanya di masa pandemi COVID-19.

This study aims to reveal the creativity and innovation of SMEs in the culinary sub-sector in Makassar City, when viewed from the perspective of the creative economy in the new adaptation period. This study is a study with a quantitative descriptive approach with survey techniques. There are four aspects measured in this study, namely the adaptation of new habits, the creativity of the culinary sub-sector MSME actors, the innovation of the culinary sub-sector MSME actors, and the marketing strategy carried out by the culinary sub-sector MSME actors. The data collection instrument used a questionnaire. Sampling used a purposive sampling technique by setting specific criteria as a condition for determining the sample so that a sample of 30 SMEs in the culinary sub-sector was obtained. The findings of this study show that even though they have faced a big storm that has shaken their economy, the culinary sub-sector MSME actors still maintain their business existence in order to be able to survive during the COVID-19 pandemic. It is proven that the culinary sub-sector MSME actors have creativity and innovation by adapting to new habits through the use of technology in business management and marketing strategies, and complying with health protocols to local government regulations.

The tendency of people to make purchases without paying attention to financial principles has resulted in people being irrational in buying necessities, especially farmers in farmer women’s group Anggrek. This study aims to examine the level of financial literacy of urban farming entrepreneurs, especially in farmer women’s group Anggrek, Bara – Baraya Village, Makassar District, Makassar City. The research method used is descriptive qualitative, with data collection techniques through observation and interviews. The data analysis technique used in the research is data reduction, the next is data presentation, after that draw conclusions. The informants in this study used purpositive sampling, the informants in this study were 4 people who were farmers at farmer women’s group Anggrek. And to determine the level of financial literacy of urban farming entrepreneurs, especially in the Anggrek Women Farmer Group, there are 4 indicators studied in this study, namely 1) Knowledge of finance 2) Knowledge of Savings and Loans 3) Knowledge of Insurance and 4). Knowledge of Investment. The results of the study explain that the overall level of financial literacy of farmers in farmer women’s group Anggrek still needs to be improved, although knowledge about finance and savings, and loans is quite good, but trust and use of financial institutions, insurance and investment are still very limited. So it is necessary to increase financial literacy for farmers, especially in farmer women’s group Anggrek.

This study aims to study and reveal the entrepreneurial behavior of the millennial generation during the COVID-19 pandemic. This study is a study with a quantitative approach with survey techniques. Data collection was carried out using an instrument in the form of a questionnaire and completed with interviews with millennials who have businesses, in order to obtain a comprehensive picture of entrepreneurial behavior. There are four aspects measured in this study, namely entrepreneurial interest, creativity, innovation, and product marketing strategies carried out by millennials during the COVID-19 pandemic. The population in this study were millennials who have businesses and are domiciled in South Sulawesi Province, West Sulawesi Province and Southeast Sulawesi Province with purposive sampling of 31 people. The results of this study show that during the COVID-19 pandemic, the millennial generation still has an interest and enthusiasm for entrepreneurship. This is shown by even though they are currently in the era of the COVID-19 pandemic, millennials still have entrepreneurial behavior, such as creativity, innovation, and marketing strategies to sustain their business during the COVID-19 pandemic.