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ABSTRACKThe development and great effects of the internet are beginning to be understood by many people, and competitors have made many innovations and sales through the internet. Therefore social meadia marketing which is part of internet marketing was chosen as the focus of research. This study aims to determine how the influence of social media marketing on purchasing decisions through brand awareness. The independent variable studied was social media marketing (X), purchasing decision (Y) as the dependent variable, while the intervening variable was brand awareness (Z). The research approach used in this study is quantitative with explanatory methods (explanatory research). The object of research is Bangjo, a clothing business that carries out marketing through online media, Instagram. The population in this study is not known for its exact number, so that in the sample calculation a formula with an infinite population is used. The sampling technique used is non-prpbability sampling with purposive sampling technique. With the selected sample criteria are those who use Instagram and have made purchases on Bangjo Clothing line. Data collection techniques are carried out through observation, questionnaires, interviews and documentation. The results of the analysis show the influence of social media marketing which is able to influence the creation of brand awareness by 77.3%, social media marketing towards purchasing decisions 45.7%, brand awareness of purchasing decisions by 41%, social media marketing has impact on purchasing decisions through brand awareness by 31.7%.Keyword : Social media marketing; brand awareness; purchasing decision. ABSTRAKPerkembangan dan efek besar dari internet mulai di pahami banyak orang, dan para pesaing telah banyak melakukan inovasi dan penjualan melalui internet. Oleh karenanya pemasaran media sosial yang merupakan bagian dari pemasaran internet dipilih sebagai fokus penelitian. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh pemasaran media sosial terhadap keputusan pembelian melalui kesadaran merek. Variabel independen yang diteliti adalah pemasaran media sosial (X), keputusan pembelian (Y) sebagai variabel dependen, sedangkan variabel intervening yakni kesadaran merek (Z). Pendekatan penelitian yang digunakan dalam penelitian ini adalah kuantitatif

This study aims to empirically examine the role of hard work and smart work through work motivation in improving the performance of insurance agents PT. Prudential Life Assurance Surabaya, this analysis uses an independent variable that is the variable of hard work, smart work and work motivation. For the dependent variable is the performance of the sample of this study is the insurance agent PT. Prudential Life Assurance Surabaya Titans Surabaya office unit. The sample is done by random sampling method. Collecting data by distributing questionnaires directly to insurance agents as many as 91 respondents. The statistical method uses multiple linear analysis, by testing the hypothesis R test, t test and f test. the results of this study indicate that hard work, smart work and work motivation have a positive and significant effect on the performance of insurance agents, and the most dominant influence is an indirect relationship with the performance of insurance agents.

Perishable product adalah suatu produk yang sangat rentan mengalami kerusakan salah satunya adalah cabai rawit. UD Sayur Gresik adalah salah satu usaha yang bergerak di bidang sayur yang salah satu produk nya yaitu cabai rawit berdasarkan dari plot data penjualan cabai selama dua bulan adalah pola data stasioner berdasarkan dari pola data tersebut maka peneliti memilih menggunakan metode moving average dan single exponential smoothing karena metode tersebut dapat dipertimbangkan untuk meramalkan permintaan cabai di UD Sayur Gresik serta perbandingan untuk menilai keakurasian dari kedua metode tersebut menggunakan Mean Absolute Percentage Error (MAPE), Mean Absolute Deviation (MAD), Mean Square Error (MSE) dengan bantuan software minitab untuk mendapatkan hasil secara akurat. Hasil pengolahan data menunjukkan bahwa metode single exponential smoothing lebih baik daripada moving average karena memiliki nilai error lebih kecil sebagai berikut MAPE sebesar 25,621 ; MAD sebesar 23,257 ; MSE sebesar 875,685 Metode tersebut meramalkan bahwa pembelian cabai pada 15 periode berikutnya sebanyak 66,2 kg cabai. Kata Kunci: Cabai rawit, Moving average, Single exponential smoothing, Peramalan, Stasioner.

The object of research was done on employees in Berlian Jasa Terminal Indonesia (BJTI) Port of Surabaya. Methodology this study used a quantitative method, the analysis of multiple regression. The sampling method by using sample random sampling with quantity of respondents as many as 65 respondents who are staff BJTI Port of Surabaya. The study to decide the relationship and impact of the implementation of work from home work productivity of employees BJTI Surabaya. The results of this study prove (1) time has positive and significant on work productivity with value tcount is 13.780 > ttable 1,67065 and significant level has 0,000 < 0,05 ; (2) room (workspace) has positive and significant influence on work productivity with value tcount is 3.215 > ttable 1,67065 and significant level has 0,002 < 0,05 ; (3) role of social has  positive and significant influence on work productivity with value tcount is 12.758 > ttable  is 1,67065 and significant level has 0,000 < 0,05 ; (4) Together or simultaneously that time, room and role of social has significant effect on work productivity, from the value of Fcount 402.181 > Ftabel  2.76 with significant level 0,000.