Built to suit Transactions before and after the Law No. 12.744/12-Case Study of Children's Hospital Sabará
Apartments buildings have been growing in number as the main type of housing for upper middle and upper classes and as the main type of housing in Brazilian big cities. One-bedroom apartments emerge in a studio shape. This typology is not anymore associated with a minimal and cheap housing option, but indicated to upper-class people in valued regions of cities. Contradictory opinions justify the reasons why studios have been growing in numbers in Sao Paulo city. Studies assert that studios attend to the wishes of people who do not mind living in compact habitations if they are well located and present shared structure and services. These apartments are usually indicated for people who do not fit into a nuclear family and do not wish to be owners. Other studies present it as a consequence of the loss of purchasing power of families. Considering this point of view, for users, compact apartments are a way to live in a well location of the city and, for real estate developers, they are a way to maintain the interest. There is no information to answer if the users have no interest in purchasing housing and if the studio is the unit they want to rent. The objective of this research is to develop and validate a questionnaire for studio type dwellers in Sao Paulo city. In a real estate approach, the questionnaire aims to reveal needs and desires of users choosing a studio as their home. Based on marketing research, the study will be conclusive descriptive, obtaining primary data. Through a structured, undisguised, self-fulfilling and individually applied instrument proposed, it is expected to identify demographic, socio-economic characteristics, opinions, motivations and intentions regarding housing.
RESUMOTrês fatores são articulados para realização de uma incorporação imobiliária: terra, capital e trabalho, através da construção de edificações destinadas a uso condominial para sua alienação total ou parcial. A atividade é regulamentada pela Lei n° 4591/64 e ordena o desenvolvimento do setor que representa um percentual importante do PIB do país. O déficit imobiliário, em 2015, era de demais de 6 milhões de moradias. Em contrapartida, em 2018, havia estoque de mais de 118 mil unidades no país. Com base na importância indiscutível do setor imobiliário para a economia e dos altos índices de déficit habitacional do país, tendo em vista o panorama atual de instabilidade política e econômica, justifica-se este estudo. O objetivo é incentivar o mercado da incorporação imobiliária a estudar seu público-alvo, não somente como forma de obter os índices de venda conforme o planejamento financeiro, de modo a não impactar no fluxo de caixa do negócio, e sim como forma de desenvolver produtos mais adequados, que promovam a liquidez em função de sua assertividade. A busca da melhoria da qualidade dos empreendimentos tendem a impulsionar o desenvolvimento da economia, o que representa melhor aproveitamento dos recursos, incentivo à produção e maior geração de empregos. A assertividade, entretanto, só irá ocorrer com a ciência do estudo da demanda habitacional, das necessidades do público-alvo e principalmente de suas tendências de modificação, considerando o considerável período necessário para desenvolvimento da incorporação desde a definição do produto até a ocupação das unidades imobiliárias.Palavras-chave: incorporação imobiliária, definição produto, déficit habitacional. ABSTRACTThree factors are articulated for the realization of a real estate development: land, capital and labor, through the construction of condominium buildings for total or partial disposal. The activity is regulated by Law No. 4591/64 and orders the development of the sector that represents a significant percentage of the country's GDP. The real estate deficit in 2015 was over 6 million homes. In contrast, in 2018, there were more than 118 thousand units in the country. Based on the undisputed importance of the real estate sector to the economy and the high indices of housing deficit of the country, considering the current panorama of political and economic instability, this study is justified. Its purpose is to encourage the real estate development market to study its target audience, not only as a way to obtain sales indices according to financial planning, in order not to impact the cash flow of the business, but as a way to develop products more suitable, that promote liquidity in function of its assertiveness. The quest for improving the quality of enterprises tends to boost the development of the economy, which means better use of resources, incentives for production and greater job creation. The assertiveness, however, will only occur with the science of the study of the housing demand, the needs of the target public and especially of their...
The growing occurrence of dissolution of contracts in construction business worried the brazilian real estate market. The dissolution of preliminary sales and purchase agreements on real estate market became strongly recurrent after the crisis of 2014, that devastated the country after a period of great euphoria of the real estate market. In order to provide a better basis for this scenario, an account was taken of the Brazilian panorama, focusing on the city of Porto Alegre, where some studies were presented to illustrate the national moment, as well as a brief history of how these resolutions behave in other countries and other market segments. An examination of the Brazilian legislation related to the subject, although scarce, also bases this work, focusing on alternatives that may bring greater security to the real estate development business. In this context, the main objective of this study is to present the impacts and the solutions for the dissolution of agreements, in order to minimize their risks, from the perspective of the incorporators.
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