Pendidikan pada hakekatnya bertujuan untuk membentuk sumber daya manusia seutuhnya yang berkualitas. Kualitas pendidikan erat kaitannya dengan proses pembelajaran karena proses pembelajaran merupakan salah satu segi terpenting dalam bidang pendidikan. Selain adanya anggapan tersebut prestasi belajar mahasiswa juga dipengaruhi faktor-faktor lain.Metode yang digunakan dalam penelitian ini kuantitatif. Data diambil dari hasil kuesioner. Analisis data dilakukan dengan mengunakan 4 (empat) tahapan yaitu pengumpulan data, validitas item, penyajian data dan penarikan kesimpulan. Berdasarkan hasil penelitian menunjukkan bahwa, Terdapat pengaruh positif dan signifikan secara secara simultan antara Motivasi Belajar (X1), Minat Belajar (X2), Kesehatan Jasmani (X3), Pembimbing Akademik (X4), dan Lingkungan Sosial (X5) Terhadap Prestasi Belajar (Y) dan yang paling dominan adalah faktor motivasi belajar dengan presentase sebesar 46,3%.

The purpose of this study was to analyze the relationship between service quality and customer satisfaction, to analyze the relationship between service quality and customer loyalty, and to analyze the relationship between customer satisfaction and customer satisfaction. Data analysis in this study used Structural Equation Modeling (SEM) analysis with SmartPLS software. The population in this study were bank customers using e-banking in Tangerang. The sample in this study was taken from the existing population. and at least have used a bank in the form of sms banking, call banking, ATM, and internet banking. The technique for taking the sample is using a non-probability sampling technique, in this case judgment sampling, which is a convenience sampling form. Thus, the number of samples in this study were 175 respondents who had used e-banking services. The results of this study are that there is a positive and significant relationship between service quality and customer satisfaction, there is a positive and significant relationship between service quality and customer loyalty, there is a positive and significant relationship between customer satisfaction and customer satisfaction.

Penelitian ini bertujuan untuk mengetahui pengaruh pelayanan purna jual terhadap loyalitas konsumen pada Dealer Piagio Vespa di Kota Tangerang Selatan. Metode yang digunakan adalah explanatory research dengan sampel sebanyak 96 responden. Teknik analisis menggunakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis. Hasil penelitian ini variabel pelayanan purna jual diperoleh nilai rata-rata skor sebesar 3,414 dengan kriteria baik. Variabel loyalitas konsumen diperoleh nilai rata-rata skor sebesar 3,830 dengan kriteria baik. Pelayanan purna jual berpengaruh positif dan signifikan terhadap loyalitas konsumen dengan nilai persamaan regresi Y = 9,636 + 0,840X, dan nilai koefisien korelasi 0,771 atau memiliki tingkat hubungan yang kuat dengan nilai determinasi 59,4%. Uji  hipotesis diperoleh signifikansi 0,000 < 0,05.

Some scientific publications related to viral marketing have been carried out; viral marketing that occurs on social media can be one way to market a product or service, this article aims to provide information regarding research trends that have been published on the topic of viral marketing in the 2017-2021 periods. The method used in this study was to identify the number of journals using Harzing's Publish or Perish software, as well as bibliometric analysis using VOSviewer. The results showed that there were 997 publications with 51135 citations and 10227 cites/year that discussed viral marketing. There are five main clusters based on the results of bibliometric analysis. This article also provides information related to research topics that have not been widely carried out so that it can provide benefits for stakeholders who may need it for further research.

Viral marketing is a phenomenon that emerged with the development of social media marketing; this study aims to provide information regarding the impact of viral marketing on the business world and enrich the literature related to the impact of viral marketing. A total of 20 journal articles relevant to viral marketing were selected and analyzed. The results of the review show that viral marketing has a positive impact on purchasing decisions for a product or service. It is important to provide entertaining, informative and credible messages in viral marketing content. This will result in high exposure. Research recommends driving viral marketing with a variety of digital marketing, such as websites, social media Facebook, Twitter, Instagram and blogs. Viral marketing is also capable of creating explosive growth in a short time, and is able to reach a very wide audience. During the Covid-19 pandemic, viral marketing was able to have an impact on online impulsiveness and trust.